Today, when it comes to buying premium jewelry – the first name that pops up in anyone’s mind is: Pandora! Why not? Pandora is disrupting and transforming the jewelry industry by making beautiful jewelry an affordable luxury.
Pandora’s total revenue for the year of 2017 was DKK 22.8 billion (Approximately EUR 3.1 billion). Moreover, it is widespread across 90 countries through approximately 9,500 touch points, including retailers, franchises and 1,500 concept stores.
Ever wondered what might be responsible for the exponential growth of the company in a very short span of time? It was their commitment to keep customers happy by consistently producing fresh, modern designs that reflect the images that they want to show the world.
While the company was striving to deliver the most amazing customer experience, the road wasn’t smooth and sweet. With “ever-increasing” number of franchises and fans, it was becoming harder to keep up with the business demands.
They needed better business intelligence and transparency to make data-driven decisions to help their customers. Microsoft Dynamics CRM Development helped them to accomplish their ultimate purpose. They were able to see, how different markets were doing, how the franchise business was growing, whether some stores had stronger visual merchandising or different promotional marketing programs, and other valuable input.
Philip, Director of IT at Pandora, puts it this way, “We had no such thing as cross-company collaboration, but we were approaching a point where we couldn’t keep pace with business demands. We wanted to modernize and create a globally connected environment where we could quickly adapt and respond to the needs of our rapidly expanding retailer, franchisee, and customer base.”
Pandora’s ultimate vision was to become the world’s most-loved jewelry brand. To achieve their ultimate vision, the company used Microsoft Dynamics based CRM solutions to support not only its internal employees but also thousands of wholesalers, retailers, and franchisees as together they create amazing customer experiences.
“The absolute fundamental aim is to make money out of satisfying customers.”
-Sir John Egan
This was the turnaround for the entire company. Dynamics CRM helped them to better operate by adding self-service, standardization, a frictionless customer experience, and operational transparency. Ultimately, this enhanced the overall user experience with their company. Then what? Essentially, this helped them to build an unshakeable brand!
“We view Microsoft as a key partner in helping us support rapid growth worldwide. We’ve replaced static data with interactive information, modernized the way we work together, and made it easier for our wholesalers, retailers, and franchisees to provide customers with unrivaled experiences.
And we’re just getting started. We have the capabilities that we need to transform the consumer experience and optimize business processes worldwide to be an even more agile, successful enterprise.”
-Phillip R. Kennedy: Director of Information Technology, Pandora
I probably know what’s in your mind right now. Do you feel a CRM is essential for your company to thrive in today’s rapidly disrupting marketplace? If so, what are you waiting for? We have got everything covered that you might possibly need for your first Microsoft Dynamic CRM Development project.
Just to remind you, we provide a full range of digital strategy services for businesses of any size. From Dynamics CRM customization to content strategy, we can make anything happen. If you are searching for an agency to help you to build a Microsoft Dynamic CRM development driven project, let us be at the front seats.
Here’s why you should consider giving us a call! We have been delivering robust web deliverable since the ages of CRM technology. We strive and crave to enlist industry giants in our portfolio thumbnails. We make fine combination our decade of experience with out-of-the-box solutions and craft it to make a unique solution for your today’s business need.
Our creativity with apt sense of utility is a perfect match for your business imagination. People like to be on top of the things, while we love to be at the bottom of everything that looks beautiful and works exceptionally well.
If you have a plan to transform your business by integrating Dynamics CRM Solutions to your business, we are the one to understand your requirements and help you grow your business exponentially!