Enterprise mobility has become today’s buzzword for the C-level executives in order to improve business processes and better use of IT systems by making them mobile. The global market for enterprise mobility is expected to grow to $284 billion by 2019. Earlier enterprises were only focusing on B2C applications but now the scenario is changing as employees too want to work anytime, anywhere and on any device. And so creating apps which are meant for employees and which fulfill the unique needs of the business is definitely one of the hottest profitability areas in the mobile app market.
Along with the growth of enterprise mobility market we are also witnessing a number of trends influencing this growth and adoption by companies. Given below is a brief overview of five of the most dominant trends in the enterprise mobility market.
1. Growing Concerns About Security
Security concerns (especially secure mobile transactions) is one of the biggest issues with enterprise mobility. Companies at present, are storing huge amount of data in their CRM systems. And this data is increasing day by day as more and more enterprise systems are getting integrated into CRM.
Hence mobile CRM has greatly increased the concerns about data security as mobile devices, in the hands of sales reps, are more vulnerable to data security that PCs or laptops inside the company premises. One study determined that most users refuse to lock their mobile devices with a PIN because it was too clumsy.
The fact is mobile users are largely uninformed about security threats and best practices. Hence additional security measures are required for mobile devices and companies are increasingly formalizing their protocols of security and will try to detect and prevent security threats especially for mobile transactions.
2. From IT Department To Boardroom
Organizations’ C-level executives are realizing that enterprise mobility is not just the concern of IT department and should ideally be a part of the overall business & marketing strategy. Enterprise mobility is adding to the huge amounts of customer data that needs to be mined properly for strategic business advantages.
All the data generated can be a valuable tool for decision making for your company which is the reason why mobility has moved to the board level. Once the app development decision has been made, it will be time to think about its distribution and management as part of a larger mobility strategy. Investment in such enhanced enterprise mobility management will increase with the passage of time.
3. Cross Platform Development Approach
Native mobile application development has always been complex and time consuming. If you are targeting three operating systems it would mean developing and maintaining three different applications. With multiple operating systems to take care of, this strategy is quite impractical. But all that is changing with cross platform mobile app development approach.
In the past few years that has been a significant development in this regard and many tools have come up that facilitate cross platform app development. Although cross platform development tools are not new, they have now developed to an extent where they have support enterprise class application development.
4. Emergence of Micro Services
Enterprises are now leaning towards Micro Services approach from Monolithic approach. In monolithic approach every feature was built directly into the app, often resulting in the app being quite complex. Micro service approach to application development means means development of a single app as a suite of individual enterprise services which are simply integrated in a mobile app.
5. Faster Development for Increasing Demand
The traditional development time for mobile apps is too long to cater to the growing enterprise mobility needs. Mobile app demand is exceeding supply because traditional development approach means it would take 6 months to a year to develop an enterprise app. But that’s a significant time for a lot of things to change. Hence organizations will have to get apps developed much faster by whatever method (either develop in house or outsource) suits them best. Development time will be critical in 2016 and in the coming years.