Shopify is fast becoming the favourite ecommerce platform for an increasingly growing number of small businesses, SMEs and even some of the bigger enterprises. It is probably the best hosted ecommerce platform available in the market. Shopify is a hosted ecommerce solution that is very user friendly as you don’t have to bother about payment gateway, hosting and other technical issues. You just need to focus on managing your catalog, store design and layout and marketing.
When it comes to catalog management and store design and development, you can opt for our Shopify store development solutions that will take care of all your design and development requirement.
Now with everything else taken care of, what you need to focus on is marketing, which is what we are going to cover in this blog. There are two important elements here:
- Getting more traffic
- Getting more conversions
Unless both are in their proper place, you business goal of generating more revenue will not be fulfilled. So let’s discuss some ways of increasing both traffic and conversion rate for your shopify store.
Get More Traffic
Integrate Your Store With Social Media
A majority of the internet users spend a significant amount of time on various social media platforms every day. Aligning your ecommerce store with these sites will definitely help you acquire more traffic for your store. Moreover, Shopify is integrated with Pinterest, Facebook, and Twitter, the most popular social media platforms in the contemporary web. It lets you sell your products directly on these channels. According to the Pinterest Blog, Pinterest is the second largest source of customer traffic to Shopify stores. So, you can also setup a Pinterest for business account and start selling by pinning rich pictures of your products. You can also make your products more visible by sharing a buy button on Facebook and Twitter. Your inventory gets updated automatically when you sell through sales channels on these platforms.
Make the Most of Search Engine Optimization
Search traffic is the bread and butter for any online store. It’s the same for Shopify stores as well. The advantage with Shopify store owners is that it has some in-built features that help you with SEO management. Ensure that you fill the meta-descriptions fields and create alt tags for the product images. Providing site maps on your site also helps to a great extent. For each of the pages, optimize the URLs to let the user and the search engines know what the page is about. The content of your website matters a lot for SEo too. Include descriptive product titles with keywords. Add keywords in the product descriptions and reviews.
One of the recent trends is that more and more business blogs are just used as a tool for doing SEO. But your store blog can be much more than that. Blogs let you tell your brand story and engages your customer which further leads to customer loyalty. A potential customer is much more satisfied and inclined to buy a product when they know all the details about the product and your blog can define and explain your products much better than your product page can.
Blogging, obviously, is also essential for SEO as active sites are ranked higher on search engines than inactive ones. And to increase its effectiveness you can use keyword oriented blog posts to target keywords for which your product pages are not ranking. Thus blog becomes a gateway for getting new traffic.
Go For International Shipping
One sure rule to acquire more visitors is to expand your current market. If your Shopify store is doing well within your confined market, you should consider expanding it internationally. The popularity of online shopping has made it possible for making hassle-free transactions across national boundaries. Stepping in the international market with surely boost up your sales and lead to brand recognition.
Get Better Conversions
Create a responsive and mobile-friendly store
If your store doesn’t have a responsive design that works effortlessly on mobile devices, you are certainly at a great disadvantage. Shopify revealed in a blog that 50.3% of the total traffic on Shopify stores, is from mobile devices. With the notable increase in smartphone usage in the past few years, it surely needs your attention as a Shopify store owner. By enhancing the usability of your ecommerce platform on mobile devices, you can acquire more mobile visitors and get them to spend more time on your store. You should opt for a responsive theme as it also helps your store to rank higher in search rankings. The checkout process often happens to be the most cumbersome while shopping from mobile devices, so you should opt for a mobile optimized checkout window to convert more from existing traffic.
Offer discount coupons
A survey by e-tailing reveals that 56% of customers agree that discount coupons are important. Offer coupons (those that are valid for limited period) force potential customers to the store to make a quick decision about buying the product. If they are considering buying it, chances are they will buy immediately to avail the discount. Even if they are not considering buying anything, Many of the visitors with coupon codes end up buying something or the other just to use the coupon codes. Shopify stores have a feature of creating coupon codes for various promotions on the store. You can use these to increase your sales and get rid of excess inventory at one go.
Smart Upselling and Cross selling
Upselling and Cross selling of products leads to increase in the average order value of a customer. Other than that, it also enhances user experience by making the search for related items easier for the customers. As customers get recommendations on products relevant to their search, they are less likely to wander to competitive sites to search for products they have been looking for. Including recommendations based on similar products, top selling goods, and recently viewed items can lead to better conversion rates for your store.
While it is important to tap into all the traditional online marketing vehicles to get as much traffic you can get for your shopify store. But unless you optimize the store design and information to convert more, you may get loads of traffic but not much of sales. For an optimum performance you should take care of both.
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