A detailed SEO audit of your website can reveal many issues like:
- Duplicate content : Same content on multiple pages or multiple urls for the same page
- Poorly optimized page titles : not descriptive or keyword oriented
- Slow page load speed : a major issue that can get ignored
- Poorly structured categories : an issue that results in poorly optimized urls
- Poorly optimized product/service images : a huge opportunity loss in terms of SEO
- Unindexed website pages : blocked from search engines by mistake
A proper SEO audit will reveal all of the above and many more such issues that can have a detrimental impact on your website’s performance.