Essential Aids' Journey with Biztech from Declining Sales to Revenue Expansion
Executive Summary
Essential Aids, a loyal client of Biztech, faced declining website traffic and sales. This UK-based online store specializing in aids and equipment relied on us for development, design, and marketing support. Their primary concern was a sudden drop in sales. Following a thorough assessment, we recommended crucial changes to address technical issues and improve the overall user experience.
We overhauled their website, ensuring full responsiveness, and introduced customized newsletters, optimized checkout processes, mega menu customization, and a dedicated seasonal discount section. These efforts led to a recovery in traffic and sales. This success allowed us to devise further revenue-enhancing strategies to target their customers effectively. Our expertise not only resolved Essential Aids' initial slump but also significantly boosted their revenue.
Project Highlights
Increased conversion rate as a result of successfully restoring client sales.
Surge in website visitors following the recovery of lost traffic.
Client's overall revenue improved through the implementation of strategic changes.
Achieved a significant 5x ROI boost by utilizing SEO and PPC services effectively.
Improved website user experience through redesign and functional upgrades.
Facilitated business expansion by devising and executing forward-looking strategies.
