Introducing MappyField 365 by AppJetty: Revolutionizing Dynamics CRM with Location Intelligence
Executive Summary
In 2014, with the discontinuation of MapPoint's field mapping features in Microsoft Dynamics CRM,
businesses sought alternative solutions. Recognizing this demand, AppJetty, a subsidiary of Biztech,
introduced MappyField 365. This innovative plugin aims to enhance CRM data utilization for sales and marketing
professionals through geo-analytical solutions.
MappyField 365 revitalizes Dynamics 365 by reintroducing field mapping functionality. Users now
have access to detailed geographical insights, enabling them to identify potential customer regions, plot
records, establish territories, and perform thorough data analysis. The decision to rebrand the plugin from
Quick Maps to MappyField 365 underscores its focus on location intelligence and its expanded capabilities.
Project Highlights
MappyField 365 reinstated field mapping in Dynamics 365, enhancing usability for sales and marketing, and strengthening CRM capabilities.
Geo-analytics empowered sales reps to maximize CRM data use, extending beyond basic tasks.
The rebranding emphasized MappyField 365's focus on location intelligence, vital for resource management and field operations.
New features improved user experience, aligning the product with user needs.
MappyField 365's native MS Dynamics coding ensures strong security, boosting user confidence.
Mobile compatibility allows convenient data access from any location, enhancing flexibility.
