Two Big Tech Companies are in Fighting but Who is Winning1
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Two Big Tech Companies are in Fighting but Who is Winning

So much has happened this week. While it made big news, a newspaper page worth big, it seemed more of a blame game and a publicity stunt. 

I am indeed talking about Facebook’s full-page ad in the New York Times, the Washington Post, and The Wall Street Journal: 

They turned up the fire with another similar ad.

Tim Cook, Apple’s CEO’s reply to this was quite fantastic in not so many words. 

Facebook came under scrutiny just last week when the FTC sued Facebook for anticompetitive behaviour by buying up smaller companies like Instagram and WhatsApp. It is asking Facebook to unwind those acquisitions. 

While Apple’s iOS 14.3 update rolling out this week is a coincidence, Facebook seems to want to take some negative attention off of itself. But like Tim Cook says, being transparent is not a bad thing and giving your users a choice of what information they want to offer is how it should be. 

Facebook’s attempt at thwarting negative attention hardly worked. The internet is laughing at it.

Whether it was a publicity stunt or wanting to talk about someone else not doing the right thing, the end result was not what Facebook wanted.

Last week when they called out Apple for not having the new iOS app nutrition labels for its first-party apps, Apple was quick to say that they labels will be available on the online product pages.

However, this time that stunt may have backfired with everyone finally being able to see how much data Facebook is tracking.

We will just have to see what happens next.

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