A Complete Guide to Fantasy Sports App Development
03 Nov, 2020
16 min read
That’s the total number of fantasy sports players in the USA and Canada alone.
This shows that fantasy sports is a lucrative industry. Many international and regional corporations are dabbing into fantasy sports app development.
Are you also thinking of developing a fantasy sports app? Then you have landed on the right page. This blog aims to explain everything about how to create a fantasy sports app.
An index of the topics that this post covers:
With more fantasy sports applications coming in, this market is one of the fastest growing businesses in the world. Studies predict the market size to reach $48.6 billion by 2027.
Before you create fantasy app, here are some factors to consider. They will help you decide what category you wish to choose, and the type of app you want to develop.
Football, baseball, basketball, hockey, and cricket are some popular types in fantasy sports. The football segment accounts for the major fantasy sports market share. However, the fantasy cricket segment is likely to grow with the highest CAGR of 17.9% from 2021-2027.
By platform, the market is divided into website, and mobile application. In terms of market share, mobile application segment leads. Reports predict this segment would exhibit the highest CAGR of 14.8% during 2020-2027.
As discussed above, we see some solid competition between football and cricket. The cricket market is a new phenomenon. It’s a good time for someone like you to launch an app and ensure a strong market position. When it comes to choosing a platform, as you can see, mobile applications win.
Now that you have the basic information to create fantasy app, it’s time to know how these apps work.
Users assemble virtual teams of real players. These teams compete based on the statistical performance of those players’ in actual games.
The workflow of a fantasy app looks something like this:
If you want to create fantasy app, begin with analyzing companies who are into this industry. Study what they offer, what the features are, what is their app design like. This will provide a clear understanding of the industry scenario. Secondly, this will help you know your competitors’ strengths and weaknesses. You can always make competitors’ weaknesses your strength and attract more users. Analyzing competitors doesn’t mean you should copy what they are doing. Observe them and come up with the best creative ideas. Here are some of the top fantasy sports apps:
Looking for solutions to create fantasy app? We can assist you in building your app. Whether it’s creating a clone app solution, or a custom feature, let’s see what suits best your requirements.
Think of one thing that will set you apart in this growing industry. It could be anything, a promise to deliver the best gaming experience, or functionality that a user won’t find in other apps. Let’s see some features that can work as your unique selling point.
Now that we have started discussing features you need to create fantasy app, let’s talk about them in detail.
These are some essential features that you need to consider when you create fantasy app.
Now, let’s see what features an admin panel needs.
The features you include in your app depends upon your budget and other requirements. If you want to integrate any of these features in your app then we can help you. Let’s build a feature-rich app for your business.
Given below are some ways of bringing sports and technology together to make your app remarkable.
1. Artificial Intelligence for Personalization
Artificial intelligence has the potential to elevate sports to a whole new level. Therefore, the application of AI in sports has become a common thing in recent years. You can utilize artificial intelligence to suggest the content that a user might like. For instance, sending personalized notifications or offering individualized contests based on available user data. Using deep learning algorithms, you can predict intentions based on user behavior. This can particularly help the admin. AI can offer deep CRM analytics that will help in knowing the user’s expectations and behavior. By partnering with a fantasy sports app development company, you can effectively leverage AI for offering personalized services.
2. AR/VR to Offer a Life-like Environment
Augmented Reality and Virtual Reality are generating possibilities for users to experience an immersive life-like environment. Sports companies with the help of smart glasses and 3D projections are experimenting to engage and entertain users. You can create a custom sports environment with augmented reality where the players and opponents are computer-generated. This will help give a realistic experience to users. You can even create 3D demo videos for any sport. This way, these technologies are the best solutions for offering entertainment in the industry.
3. Blockchain for a Secure Payment
Whether it’s subscription or selling merchandise, you need to offer a secure transaction that users trust. Blockchain is a decentralized technology network. This reduces the chances of fake transactions, documents or any other information. Integrating blockchain with the help of a fantasy sports app development company will ensure safety of information and increase processing speed. Secondly, this technology is changing the face of rewards and points in fantasy sports app development. With blockchain integration, players can pay or withdraw a winning amount in cryptocurrency.
4. Social Media Integration
For the app industry, social media has become an important tool for customer relations, marketing, and customer care. Here’s why you must integrate social media into your app.
When you create fantasy app, keep in mind that data is imperative. It’s not like a video game where the user presses the key faster to win. Users playing fantasy sports are more calculative and demand data such as performance score, player data, etc. Therefore, your focus should be on designing an app that makes this analysis of data easier. From user profile to scoreboard, make sure the information is easy to access and there is less clutter. This brings us to having a minimal UI to have a maximum impact. This means the mobile screen should look clean, with no extra elements, easy navigation, and choosing the right color palette and fonts.
Second comes user experience. The most important component of UX in fantasy sports app development is onboarding. The app’s initial screen i.e. the sign-in or log-in page should create a smooth user experience for the user. Make sure that the onboarding process is not too lengthy or descriptive. Otherwise users are likely to avoid signing in. With the help of a fantasy app development company, you can take care of all these points.
Wondering what UI/UX practices you should follow? Let’s help you create fantasy app with an intuitive and user-friendly design.
The app’s performance depends a lot on the technology combination that you choose during its development. While there are a number of elements that affect the choice of tech tools. Here’s a recommended tech stack.
|Framework and programing language||Java, React Native, PHP, Flutter, C, Swift, or Kotlin|
|Database Management||MongoDB, MySQL, PostgreSQL, Cassandra, HBase, MailChimp Integrations|
|Cloud||Google Cloud, Azure|
|Payment Integration||PayPal, Stripe, Braintree, PayUMoney, e-Wallets, Net Banking, e-Banking|
|Push Notifications||Twilio, Apple push notifications|
The biggest challenge is not during fantasy sports app development but after you develop the app. The competition in the market is tough. The popular platforms have that marketing expertise and budget. The question is how you will attract the traffic towards your app.
Creating a great platform is not enough. You need to engage and retain the users. Have engaging content on your platform like prediction articles/videos, match reports, etc. Influencer marketing is another option. Yes, it’s possible with a tight budget. There’s something called micro-influencers – influencers with a dedicated following 10k-100k. They are likely to charge a small fee, and they actually have a loyal community who do look to them for recommendations.
If not anything then FB promotions, paid marketing, social media, email marketing, etc. are always there for your rescue.
Our marketing team can guide you through forming an app promotion strategy. Does your business need the power of social media or influencer marketing, let’s help you find out.
Do these app owners earn money? Yes. But how? Let’s find out. Once you have your app, you can utilize these strategies to monetize your fantasy sports app.
By now you have enough information to create fantasy app. If you want to develop a fantasy app, you need to partner with a fantasy app development company. We can help you work on your idea and develop an app from scratch.
Our process typically includes – analysis phase where we research and understand the scope of your project. After preparing the initial design and app flow, we move on to the development phase. After development, when our QA team is confident that the app is all-ready without any glitches, we hand it over to you. The marketing experts at Biztech can help you promote your app and reach the right audience. To create fantasy app, contact us and our team will get back to you with a detailed estimation.
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