Every year, Magento holds its Imagine E-commerce Conference. This year they announced major updates, some of which have already begun rolling out. Adobe’s Magento is integrating with Amazon Sales as well as Google Shopping.Two among the Big Tech companies without which it is difficult to imagine the ecommerce industry. Both of them provided their unique set of tools that has brought a boom in the e-commerce industry, from providing marketing solutions to offering cloud-hosting services. While you look to hire a Magento developer to integrate these for you, let us take a deeper look into why you should enable these channels:
Amazon Sales Channel Integration:
As of this writing, Amazon accounted for about 44% of the US online retail sales. Selling on Amazon is the right move for your business. So much so, that 60% of all Magento merchants already use Amazon as a Sales channel. However, it is slightly difficult because you have to learn your way around it while already managing your Magento store. With a direct integration right into the Magento backend, you can control the Amazon selling functions from just one dashboard!
- You can also use the product data from Amazon. With backward sync into your Magento store, you will be able to get product information like dimensions or launch dates into your store catalog, thus elevating your store’s authenticity.
- You can set dynamic pricing based on Amazon’s Buy Box price without sacrificing your profit margin.
- You can also support various currencies with Amazon’s conversion tool.
- You can manage order fulfillment from the Magento backend panel. An added perk is to add multiple fulfillment options, like fulfilled by the seller or Fulfilled by Amazon, as well as a mix of more options.
If you sell in bulk, then you can also offer tiered pricing for bundles. This works great for selling B2B.
One of the greatest advantages here is that you won’t have to learn a new set of tools to sell on Amazon. You can simply handle it like you handle things for your Magento store.
Amazon Sales Channel Extension: Free of Cost (The Amazon seller account costs $39.99)
Compatibility: Magento Commerce and Magento Open Source 2.2.4 (and later)
Google Shopping ads Channel:
It is safe to say that Google is everywhere. Whether you are using Search to look up a definition or Maps to navigate home, or even YouTube for entertainment after work, you are using a Google product. And with Google products, come ads. Every time you watch a video or search for something, you see an ad.
As a merchant, it makes sense to have your ad on such platforms in this eyeball-grabbing economy. If you’re a Magento merchant, you can connect your Magento store natively with the Google Merchant Center and Google Ads. Everything on one platform.
Google Shopping ads Channel is available for Magento Commerce and Magento Open Source 2.2.4 and later customers via a free extension in the Magento Marketplace. This extension is available globally.
Just as it is with Amazon Sales Channel, the familiarity of the Magento admin backend is an unparalleled advantage of this integration. Native integration means you won’t have to hire experts to use it, nor will you have to spend a lot of time understanding a new interface.
After this integration, Magento admin panel allows you to create a Google Merchant Center account, claim your business and verify it. You can set up shipping rules as well as tax rules, integrate your catalog with the Google Shopping ads channel and modify it according to Google’s requirements.
Google Shopping Ads Channel Extension: Free of Cost (But you’ll have to pay for the ads)
Compatibility: Magento Commerce and Magento Open Source 2.2.4 and later
Biztech is an IT consultation and service provider specializing in Magento 2 development and customization. We are a Magento certified company and always look forward to working with new functionalities that Magento introduces. If you are a beginner and looking for a Magento development company, you have come to the right place.
You are welcome to ask us questions on this topic and we will try our best to get answers for you. If you are looking to add these functions to your Magento backend, you can contact us here and we will do it for you!
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