In early June, Google announced a worldwide event: Webmaster Conference. In India, the conference is taking place in 15 cities, in English, Hindi, Tamil, Telugu, Marathi, and Bengali. This is to highlight the lack of Indian language content on the internet right now and to encourage regional language growth.
The Ahmedabad conference took place on the 21st of June; four of us from Biztech’s digital marketing team attended the event with an intent to learn how Search works. It was the first of such an event in Ahmedabad and a first for all of us as well. It was exciting to meet over a 100 other professionals from the digital and content marketing industry.
The presenters were from the Google Search Outreach team and Google AdSense team. The speakers covered the following points respectively:
- Anil Shenoy – Event Keynote
- Syed Malik – What’s Up in Search, SEO Best Practices, Myth Busting
- Pratyusha Simharaju – The New Search Console
- Arjun Narang– Website Security
- Akesh Khandelwal – AdSense Policy
They fuelled the event with enthusiasm about Search and made the event quite interactive.
The agenda of the event in our region was to encourage content creation in Indian regional languages. The presenters covered topics regarding the intricacies of Search, how crawling and indexing works and the right ways to monetize content.
The AdSense module was perhaps the most engaging as Akesh Khandelwal pointed out the various unethical ways content creators tend to show advertisements. Members of the audience related a little too well with the ad placement that he was talking about.
While it is difficult to keep up with over 2500 changes Google made in Search last year (an interesting fact they mentioned!), the team walked us through the important ones that affect ranking. The Search team gave us a detailed update of how Search is improving every day by drawing a parallel to how Search was previously and how it is changing constantly.
In the Myth Busting session, they also cleared a lot of our misconceptions with a fun quiz style round. As Search has changed, the way keywords work have also changed. We no longer need to stick with strict words, but write with a sense of natural language understanding, because that is how a user searches. Another very common misconception is that when you change your website from HTTP to HTTPs, you will face no issues. However, it is treated like a site change and you do have to be extremely careful while making the change. It is a ranking factor after all!
And none of us knew this, but translated content is not duplicate content!
The primary focus for changes in Google Search is the user. There are six things that they keep in mind from the user’s point of view:
- Quality Content
- Search Friendly
- Mobile Friendly
- Page Speed
- Structured Data
If your site meets these demands, it would help you get more views to your website.
Everyone knows that Google’s mission is to organize the world’s information and make it universally accessible, and in this event, we saw their efforts in doing just that. However, we also learnt the importance of everything we can do from our side to make our information more accessible.
We got to see the involvement of Google in shaping the internet growth up close. It was inspiring to see the kind of journey that Google has gone through. At the same time, it has a long way to go, and as content producers and consumers, it is also our duty to help get the content everywhere. It should be more inclusive as more users come online in regional languages.
The more accessible your information is the more people can see it and you already know the benefits of that!
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