Go back to the time when you think about the first time you signed up on any social media platform or purchased anything online.
How did you reach the ‘sign up’, ‘buy now’, or ‘add to cart’ button?
It was a whole journey.
Multiple things worked in taking you to those CTAs, like product description, various marketing strategies, product specifications, some discounts, etc.
CTAs are the simplest and the first step to get customers. Getting customers to the CTA, and clicking on them to start their further journey with your business is the goal.
Being in the market for 13+ years and after doing some thorough research we decided to share with you some of the major insights on CTAs. Here, we will discuss what is a CTA, different types, and how they are useful to take your business forward.
What is CTA?
According to Hubspot:
“CTA stands for call to action, and it’s the part of a webpage, advertisement, or piece of content that encourages the audience to do something. In marketing, CTAs help a business convert a visitor, or reader into a lead for the sales team. CTAs can drive a variety of different actions depending on the content’s goal.”
In other words we can say, they help you to get customers and business. It is very important to have a CTA which is content driven. It will provide your customers better understanding and guide them.
Below I’ve listed down some of the major CTAs your website must have:
- Social sharing:
Social sharing CTA is one of the major things your website must have. We live in a digital world and in current times it is very important to have a social media presence. Connecting and engaging with your customers online keeps you standing ahead of the crowd. It can be seen as connecting with them at a personal level.
We all know how powerful social media platforms are. They can help you grow your business a lot. Sharing meaningful content, connecting with them, engaging them in meaningful conversations about your products or business is vital.
Make sure to be active on social media platforms and have a CTA of it on your website. You can also use this opportunity as a way to show your company’s mission, vision, and culture.
Check Netflix Twitter account and see how they keep their customers engaged:
- Lead generation:
Generating leads is the goal of any CTA. They are placed with an aim to turn your visitors into leads. Hence, while placing them understand which place on your website has the highest traffic. Often they can be added to related blog posts i.e. at the end of it or somewhere in the middle of the article.
Make sure that these CTAs are visually appealing, have a concise marketing copy written on it which makes users click. You also need to make sure that the user is reaching the correct landing page upon clicking and gets the required information.
This is what a CTA looks like in blog post:
- Newsletter subscription:
We live in a content driven world. Today there is a huge amount of free content available online. In such times when so much content is already available it is difficult to get your users to subscribe to your newsletter. Hence, while creating a CTA for the newsletter make sure that you provide clarity to your users about this newsletter. Write marketing copies such that it reflects the importance of your newsletter, and show them what curated content they will get once they subscribe. It is about grabbing your users’ attention and invoking curiosity in them.
Below is the image of Verge’s newsletter named Processor. Look at its design, marketing copy and the information about exactly what readers can expect out of it. It definitely makes The Verge readers curious about this newsletter and curated knowledge they will get once they subscribe.
- Subscription / Purchase CTA:
Clicking on this type of CTA can be initially difficult for your users. But, we have a solution here. If you are putting CTA for subscription then provide users with the option like easy cancellation, 30 days money back guarantee, or free trial. This will help them gain trust in your product and give it a try.
If you are trying for your users to purchase your entire product, then show them the features of your product. Here, you can list down all features, technical specifications, give perks like 30 days or 90 days free support, lifetime updates, etc. These things will surely help you sell to your customers.
Below I’ve attached the image of our sister company CRMJetty’s snippet for ‘Buy Now’ CTA.
Here, you can see the extra perks we provide to our customers. This will surely grab their attention and will help us get business.
These different CTAs will help you to enhance your users’ journey, and in turn grow your business. Use CTAs when and where needed, with the correct marketing copies but don’t over use them.