Majority of the e-com websites on the internet derive their power from platforms like Magento, Shopify or WooCommerce. This includes the top 100,000 e-com websites. The oldest of the players is Shopify (2006). The newest of these website manufacturing machines is WooCommerce (2011). It is hard to believe this — but today, WooCommerce has the highest number of active users. It currently powers roughly about 30% of the global online stores.
So, what makes it so popular among the platforms developing e-com stores? Why has it become the first choice for the e-com startups? If it is the first choice, is it the right choice? Here we will try to clear these doubts and tell you what makes WooCommerce Development Services the First Choice for e-Com startups.
Let us fragment the market. When we do that, we witness that many small and medium enterprises choose WooCommerce as the selling platform. Why? It is because WooCommerce is open source. It is affordable and easy to use. It also encompasses numerous themes which help in building dynamic as well as static websites. The plugin also offers data security, keeping the viruses and other threats distant.
In contrast, large enterprises choose Magento as a web design platform. It comprises of incredible functionality. Magento 2 advances further ahead. It has completely revamped the technology stack for developers. It is relatively expensive to implement and maintain. It is a robust application and you may require hiring of a professional web design company to manage and develop your store.
This makes one thing clear. Startups, along with small & medium enterprises choose e-com websites. The three stand out factors which make WooCommerce their first choice are:
- Affordable launch and easy maintenance
- Plugins and themes compatible with variety of businesses
- Data control & security
Minimum Cost & Maximum Impact
A startup needs a professional website. You want a professional website but also do not want your precious time’s utilization in its coding. Your first concern is that it should involve minimum costs and maximize the impact. It is an open source plugin which allows you to develop your own website or e-com store. Even without any expert knowledge about the development, you can develop your WooCommerce store.
It would be wrong to feel that if the cost is low, it would not have impressive features. In fact, this is quite manageable. WooCommerce can integrate with social media sites with ease. It consists of easy optimization for search engines. It has good navigation; the content organization is decent. Moreover, there are many WooCommerce experts waiting to share their expertise in the online world. What else does a startup need!
WooCommerce is itself a plugin of WordPress. WordPress already consists of many pre-written plugins. You do not need to write a code for each & every functionality you are looking to add. You can improve the functionality of your website with a minimal cost. The time utilization also reduces because of this. And when you are starting up, time is money!
As a startup, scalability is something you would always look for. WooCommerce Custom Development can let your business expand further in many ways. It has huge flexibility. And flexibility allows your startup to grow. It does not need further expert web development. It can sell downloads, physical products, virtual products and what not! In addition, these products can also have their separate categorization and sale prizes.
You can always use the plugins for maintaining your growth. It consists of a massive plugin galore with almost more than 50,000 different plugins. When you look for building your own brand, you seek the help of a perfect theme which would create your brand. WooCommerce houses many themes from which you can choose and even create your own personalized theme.
Custom WordPress Development is also an option if you look to develop the website as per your needs. You have full control over the code base for maximum customizations. This is one of the most desirable features which attract the e-com startups.
You would know that traditional marketing strategies are not sufficient in the cruel world of e-Com. You need media through which you can charm the users with your vision and efforts. WooCommerce, along with WordPress gives your brand the opportunity and a platform for creating online reputation. If you do not market your brilliant startup idea, your efforts might go in vain. You would not want that. No one wants that.
WordPress is a perfect media for content marketing. You can blog your ideas, interact with your users and let your brand speak for itself on WordPress. As WordPress is immensely popular, google has made changes in its search optimization. Google urges to prefer WordPress websites. This helps your SEO! You can move ahead with email and social media marketing as well.
The world is engulfed with today’s era of online fraud and phishing. Users need some assurance of their personal information. Bank account or credit card details and address details should be safe and not accessible to any third party. WooCommerce offers a highly secure trading platform for guarding the users from online thefts and fraud.
The regular updates also safeguard your store. In fact, WordPress remains in contact with the top experts in the web security industry. It is always under surveillance. It any weakness come up in the system, they proffer solutions, which is also a preemptive advantage. This is also a desirable condition for bug fixation.
If we list out the basic requirements of a startup, we find that WooCommerce offers all this at a much cheaper price than its competitors. This is one of the prime reasons behind its immense popularity. Even though its launch was back in 2011, it still sustains itself as a leading platform for creating online stores.
The rewards on offer by WooCommerce are highly efficient which have the potential to make it widely acceptable. And it delivers to its potential and that is the reason it is the first choice when it comes to setting up an online e-com store.