Essential aids



5x Increase in the ROI
with our SEO and PPC services

The UK based, online store - Essential Aids offers aids and equipment to its customers. It is one of the long-lasting clients of Biztech. We take care of their development, design, and marketing aspects. The client approached us as they were experiencing low traffic and sales on their website. With us, they were able to overcome the issues and experienced increased revenue.

Traffic Increased Revenue Increased Conversion Rate Increase Search Ads ROI Ratio Shopping Ads ROI Ration
30.96% 33.89% 5.62% 6X 4X

Project Overview

The major pain area of this client was an exponential drop in sales. When they approached us, we suggested some key changes that could solve their technical issues and recover the lost traffic. Apart from that, we revamped their website giving a new touch to improve overall user experience in their store. Their primary development requirements included a fully responsive website, customized newsletter and checkout, mega menu customization and a separate seasonal discount section.

After recovering the traffic and sales, we devised further strategies to improve their revenue and help them expand the business with targeted customers.

How did we get there?

  • We offered the best practices and methods for SEO Audit which were based on Search Engine Optimization assessment and website’s technical stability. With valuable information about the amount of traffic, visitors, buyers, and sales, we evaluated SEO and set it up for their store.
  • We modified the product page layout as per the current eCommerce market trends. It was altered based on certain advanced features & specifications.
  • We provided personalized mega menu as per their specific requirement to provide a smoother browsing experience.
  • Once the website was live, we applied Technical SEO strategies to recover the traffic drop and their revenue numbers.
  • Done a thorough analysis and made a checklist for further strategies.
  • Optimized the landing pages for PPC ads with relevant content to maintain a good Ad score.
  • Properly strategize and implement all the SEO activities.
  • Side-by-side crafted a PPC campaign with targeted keywords, area, audience, and different campaigns to achieve a predefined target.
  • Continuous optimization of the PPC campaigns with the right set of keywords, bidding methods, adding negative keywords, etc. to improve weekly and monthly earnings.
  • Built and improved their backlink profile to improve their SEO rankings.

The Results

  • Increased conversion rate by 5.62% in the first six months.
  • Overall increased revenue by 33.59%.
  • Their website traffic increased by 30.96%.
  • 5x growth in the ROI.


Alex Wrenn

Alex Wrenn

Director - Essential Aids

Digital Marketing



Digital Marketing






Google Search Ads, Google Shopping Ads, SEO



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