Cross-platform App Development: Should Startups Invest in it or Not?

Priyanka Ghosh

By : Priyanka Ghosh

Cross-platform App Development: Should Startups Invest in it or Not?1


Did you know iOS came before Android?

It was in June 2007 when the original iPhone was released. And a few months later, in September 2008, the first Android phone HTC Dream was released.

Back then, native development was the only way to build mobile applications. However, you had to build separately for Android and iOS.

The inconvenience, longer development cycle, and low development costs led to the invention of cross platform app development.

Yes, cross-platform apps are one of the hottest app development trends you will ever see! So much so that social networking giants like Instagram (with 1 Billion Monthly Active Users), have also used cross-platform technologies like React Native.

While Instagram was originally built as an iOS-only app with the help of native app development, its Android version was introduced later. And today, they use React Native to deliver consistent user experience across both platforms.

Thus, cross-platform apps are everywhere! But, is it the right choice for your startup? Will you save more with technologies like Flutter App Development or end up affecting your business growth?

This blog here will help you find answers to these questions so you can decide for yourself. Check it out now!

What is Cross-Platform App Development?

As the name suggests, it is the practice of developing mobile applications compatible with multiple operating systems or platforms.

These applications run identically on multiple platforms and share a common, reusable code. Such apps are also called platform agnostic mobile development apps as they don’t rely on the platform they run.

P.S.: Cross-platform apps are not the same as Hybrid apps as many people tend to believe! Hybrid applications are built by combining native and web technologies together. Here, you have to embed web codes (written in HTML, Javascript, and CSS) into the native code for developing hybrid applications.

Coming back to cross platform applications and their strengths, here are some noteworthy benefits of cross platform mobile app development!

  • Code Reusability


(Image Source)

Did you know that a minimum of 50% to 80% of your code can be repurposed and reused? The developers don’t have to code everything from scratch. Rather, they can reuse codes to build a functional mobile app that works seamlessly for multiple platforms.

  • Resource Management

When the majority of your source code is common, it becomes even easier to manage your resources. Your teams can work more effortlessly as they learn to share code between the two platforms.

  • Time-Saving

When you go with multi platform development, you save time in developing two separate applications. With a common codebase, you have less amount of code to work with. It also indicates fewer errors. Thus, you can save a great deal of time!

  • Quicker Time to Market

It is no rocket science to understand that the time taken to develop two separate applications is greater than developing one cross-platform app. Hence, the time taken to plan, design, develop, test, and launch an app is reduced greatly.

A business can quickly release more apps with a shorter time to market!

  • Broader Reach

Business units that lacked the budget to develop separate applications for separate platforms had to settle for one. This obviously limited their audience reach.

But not anymore! They can develop cross-platform apps for the price of one and reach a larger audience segment.

Why Should Startups Consider Cross-Platform App Development?

Alright, time for some critical questions:

How can my startup benefit from this venture?

Are there any real-life examples of startups that benefited?

Here, I have mentioned a few benefits that startups can get the maximum benefit from. Check it out!

  • Apt for MVP Release

In a development setup, there are instances when the final product isn’t up to your expectations. The reasons can be miscommunication, misinterpretation, or any other.

In either case, you are left unsatisfied. And if you want to modify the product, you will need to elongate your development cycle and pour in more resources for the development.

Being a startup, this could impact your financial standing. And not just that, your plans will have to be changed accordingly, the release date will be pushed. It’s a vicious cycle we wouldn’t wish anyone to fall into.

Creating an MVP (Minimum viable product) as the first iteration can save you from this! With the help of cross platform native app development, you can easily release an MVP in a very short time.

This helps you gauge market acceptance and validate the product idea before the app is developed. Once the MVP is accepted, you can go all in and start working on the complete version.

How MVPs can help startups? An example!

Have you heard of Dropbox, a company offering file synchronization, cloud sharing, and personal cloud? The company first shared a video demonstrating its product’s features.

This video explaining how users can sync and save their files across devices acted as an MVP for them. The positive response received by viewers reassured them to develop the product in a full-fledged manner.

  • Multi-Platform Support

When launching your product, startups want it to reach as many people as possible. They need more and more people to be able to use their product. And that’s possible with cross-platform app development.

By using cross platform mobile app development frameworks, you will be able to build apps accessible to all, irrespective of their OS.

Discord, Airbnb, CoinBase, and Delivery Hero are some applications that use cross-platform development.

  • Customization Flexibility

As already discussed, it is optimal for MVP development. At the same time, it is also suitable to add any customizations later to the application.

Since the codebase is shared, you can easily bring custom changes and implement those for multiple platforms.

  • Availability of Development Tools

Unlike native development, there are several tools and frameworks available for cross-platform development. Technologies like React Native, Flutter, Ionic, Kotlin Multiplatform, NativeScript, etc. can smoothen your development experience greatly.

In addition to these frameworks, there are tools and libraries that help you achieve faster time to market.

  • Smooth Integration

Thanks to the seamless integration opportunity with cross-platform apps, you can now extend your app’s features. And that too without any glitches. You get a flawless user experience across devices with every feature working in order.

  • Easy and Quick Upgrades

The real problem begins after the app is built and deployed. You are no longer hiring development services and may have a limited budget for the upgrades.

Cross-platform development makes it easier for you to bring those updates. When you hire cross platform app developers, you will be able to bring those updates to life quickly as the codes will have to be changed once as per your need.

Clearly, there are many benefits of cross-platform app development! But, are they enough for your startup?

Before you decide that, you must be wary of these downsides too! Let’s have a look.

Potential Downsides of Cross-Platform App Development

  • Limited Speed

In most cases it is observed that the speed of a cross-platform app is slower compared to its native counterpart.

Do you know the reason why?

Well, for starters, these apps use native and non-native components together, which makes the code quite complex.

Also, an additional abstract layer between the device hardware and code can result in lags and slower performance.

  • Limited Functionality

Cross-platform applications have limited access to the native APIs. There may be APIs that help with certain device-specific functionalities, but they can’t compare with native SDKs. Thus, there will always be a limit to the functionalities you add to your app.

  • Limited UX

Cross-platform apps have to work with dedicated pre-designed UI components that may or may not align well with your platform. This often leads to inconsistencies.

There may as well be compatibility issues and platform differences resulting in a poor user experience of your app.

However, with the help of a cross platform app development company, you can combat these challenges and build a sophisticated app for your startup.

An experienced developer should be able to develop a robust, scalable, and secure app for you!

Cross-Platform App Development vs Native App Development

By now, you are already aware of the various advantages and disadvantages of cross platform app development. But, do they compare with native apps?

Will a native app be more suitable for your startup?

Let’s compare the two types to see for yourself!

  • Time to Market

Most startups have a time crunch. They need to launch their products quickly in the market before they are outsmarted by their competitors.

If you are in a similar position to quickly develop and launch your product in the market, cross-platform development is your best bet.

Developing native apps for each platform is obviously time-consuming as developers will have to build 2 different platform-specific apps. So, more time to ideate the product, develop the product, test the code, and prepare them for launch.

Winner: Cross-platform apps

  • Performance

If your app relies heavily on computing and has graphic or hardware dependencies (like gaming apps), a native application is a preferable choice. Native apps have the advantage of being optimized specifically for the platform they target, allowing them to leverage platform-specific optimizations, compilers, and development tools.

This level of optimization is not possible in cross-platform apps as the frameworks need to accommodate multiple platforms. Thus, there may be limitations in optimization due to the need for compatibility across various environments.

Winner: Native apps

  • Security

With the help of built-in security libraries and frameworks, native apps are clearly a better choice. You can build a secure mobile app with features like robust encryption, secure data storage, and secure communication channels. These apps can also undergo security testing for specific platforms.

Whereas, the use of third-party tools in cross-platform apps may make it a little less secure compared to its native counterparts. But, that may not be a concern if you use best development practices and up-to-date tools.

Security is a key concern when you are developing apps like eCommerce, banking, and other finance apps.

Winner: Native apps

  • Development Costs

To some startups, development costs might be a major concern! If you are amongst those, it is advisable that you check the costs beforehand before you decide.

The cost of developing cross-platform apps is obviously less as the codebase is shared and you won’t have to hire individual developers for different platforms.

Winner: Cross-platform apps

Furthermore, let’s check out the differences at a glance!

Native Cross-Platform
App Types Complex apps Simple apps and MVPs
Coding Separate coding for Android and iOS Single codebase
Libraries Creating libraries is necessary Creating libraries isn’t necessary
Number of developers At least two native developer proficient in their respective native platform (iOS or Android) A single type of developer can handle developing cross-platform apps. It is to note that number of developers needed will depend on the project’s complexity and scale
Latest Trends You can leverage all the latest trends of the platform You can’t leverage all the latest trends of the platform
Features No limitations in terms of features You will have to plan the features carefully
Tools Tailor-made tools specific to a platform Universal tool for all platforms
Time Time consuming Time-saving


Are Cross-Platform Apps The Right Choice for My Startup?

Have you decided on the right kind of app for your startup yet? Or, are you yet to make a decision?

In either case, make sure you ask yourself these questions and decide on the basis of the answers!

  • Who will be my target audience? And what is my target platform?

It will help you decide the platforms you want to build apps on.

  • How will I scale my product in the future?

It will help you decide the project scale and how you plan to expand your startup.

  • Which features are a must-have and which features are good-to-have?

This should help decide the scope of the project.

  • Do my apps have native dependencies?

If you have extensive native dependencies, you will know whether cross-platform apps can serve your purpose.

  • How complex will my app be?

Depending on the complexity of your app, you can decide if cross-platform apps will be the best choice or not. You can also run your idea by the developer to assess its feasibility.

  • What will be the time and cost needed for cross-platform apps?

You will get an estimated time and cost for your app to understand if it aligns with your business plans.

  • How can I optimize my cross-platform app’s performance?

It will help you determine if you will be able to optimize your app’s features effortlessly. And even, plan for it.

  • How can I make my cross-platform app secure?

There are provisions to improve your cross-platform app’s security. Deciding on the security steps and talking about them with developers will help you understand how you can bridge the security vulnerabilities.

  • What is your existing infrastructure, in case you have any?

Do you already have an app? If yes, what framework do you have? Do you want to continue using the same framework or change to a different one? These questions will help you realize the best cross platform app development.

  • Are cross-platform apps manageable in terms of long-term maintenance and updates?

Based on your project scope, you will be able to decide how much effort you will have to put into maintenance and updates.

Seek answers to these questions to determine if cross-platform apps really are the best choice for your startup!

Top 4 Best Cross-platform App Development Frameworks

Have you decided to build a cross-platform app?

If you have, and are looking for the easiest cross platform mobile development framework, here are some of the best ones.

1. React Native

It is an open-source UI software framework developed by Meta Platforms. The framework is written in Java, Python, Objective C, and C++ to build mobile apps for multiple platforms like Android, iOS, tvOS, macOS, Windows, etc.

Advantages: Huge developer community, stable mobile app growth, live and hot reloading, pre-developed components, code reusability,

Disadvantages: Difficult to debug, it is still an immature framework, difficult to develop apps with complex UI.

2. Flutter

It is an open-sourced software development kit built by Google. The SDK is built using programming languages like Dart, C, and C++. With Flutter app development, you can develop mobile apps for multiple platforms using a single codebase.

Advantages: High performance, hot reload, instant updates without plugin needs, quick UI coding with custom widgets, and cross-platform rendering engine.

Disadvantages: Lack of third-party libraries, iOS issues, and large app size.

However, you can make up for the disadvantages as you hire Flutter developers of quality. They will help you overcome these issues and develop a robust, scalable, and profitable mobile app.

3. Ionic

Built using Javascript and Typescript, Ionic is popular for hybrid app development. With the help of HTML, JS, and CSS component libraries, it is apt for developing highly interactive user interfaces.

Advantages: Quick development and faster time to market, development in the browser are possible except for native functionalities, plenty of UI components, and multiple plugins allowing smartphone use.

Disadvantages: Builds may crash randomly, there may be a conflict between native plugins, and unclear error messages for debugging.

4. Xamarin

Xamarin is a Microsoft-owned software company. The open-source platform is suitable for developing applications for Android, iOS, Windows, etc.

Advantages: Native-like performance, simple app maintenance, integrated testing, open-source, XAML hot reload, fast development.

Disadvantages: Large app size, limited access to open-source libraries, can be expensive for Enterprise users, Not suitable for heavy graphic apps.


Challenges are part of every business. But, it becomes even more challenging for startups as they lack the experience.

But, your lack of experience can’t hold you back if you research well and make wise choices throughout. Hope this article helps you analyze your project requirements well and decide if cross-platform apps are the way to go.

Want expert opinion and want to get your app idea validated? Our app developers can help you with that. Get a consultation from our experts or even avail cross platform app development services if you decide to build a profitable app for your startup.

Decide wisely!

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