Instagram – A goldmine for entrepreneurs who want to start selling a product without taking the pain to build a webstore.
With 1 billion monthly users, Instagram is the 6th most popular social networking platform.
Do you know more than 200 million+ Instagrammers visit one business profile daily?
This means that for anyone planning to start a fashion jewelry business, Instagram could be the place to quickly tap into the market. Your potential audience is out there scrolling through the feed. All you need is to post the most amazing pictures of your products, use relevant hashtags for increased reach.
Instagram is surely an easy way to start selling online. But you do not want to stop there. There are more opportunities that you can benefit from.
What are those? How to start a jewelry business on Instagram? To answer all these questions, we are sharing this guide.
Here’s what the blog covers:
- Reasons to sell fashion jewelry on Instagram
- Guide to start jewelry business on Instagram
- Challenges in selling on social media platforms
- Why your business needs a web/mobile strategy
Selling Fashion Jewelry on Instagram
Before we reveal a strategy to start a jewelry business on Instagram, let’s have a look at the major benefits of the platform.
- Purchasing Power – The platform is not just for sharing pictures. Users do take action. Over ⅓ of Instagram users have used Instagram to purchase a product online.
- Targeting Options – Due to Facebook’s ownership of Instagram, the platform has some advanced targeting options. Let’s say you want to start a costume jewelry line for women in the age group 20-30, you can choose targeting options like age, gender, location, etc. from the audience setting.
- Tracking Metrics – Link clicks, leads, conversion, cost per result – Instagram’s analytics doesn’t disappoint. There’s even more; you can break the result to see who and from where the buyer is from.
- Visual Appeal – The platform is photo-centric and since your business too involves pretty pictures of the product, users are more likely to engage with your content.
Want to know how to get in front of your customers on Instagram? Our marketing experts can help you craft a strong strategy for your business.
How to Start a Jewelry Business on Instagram
To start a fashion jewelry business on Instagram, 
the first thing you need to… set up an account, of course. The question is which account. If you want to start a costume jewelry line, we strongly recommend creating an Instagram business account. A business profile comes with advanced features and analytics that are going to help your business in the long run. As you can see, a business account offers quick access to shopping the product, and owner contact.
Like I mentioned before that you already have a solid user base; you need to get in front of the right audience. Here are some ways to increase engagement.
1. Include Hashtags
Hashtags are important for two reasons: (a) If used correctly, they can put you in front of those who are looking for your product (b) if your content lands in the top spot for a hashtag, more users are likely to view your post.
Tip – Make sure your post doesn’t look too spammy. Secondly, create a hashtag for your brand and encourage buyers to use them often.
2. Shoppable Posts & Stickers
When you start a costume jewelry business, consider Instagram shopping as your best friend. With Instagram Shopping, you can share featured products through your organic posts and Stories. When someone taps a product tag on your post or a product sticker in your story, the app takes them to a product description page. This page includes:
- An image of the product from your post
- A description of the product
- Price
Instagram shopping has certain criteria that you need to follow. We will discuss this further in the blog. Meanwhile, let’s see what are the other ways to get traffic on your account.
3. Caption, Stories, Bio, CTAs, and more
If you want your fashion jewelry brand to gain traction on Instagram, then you should focus on the following things:
A. Post Captions
Users who see a product on Instagram want to get more information about it. Post captions are a good place to start. Add a thoughtful caption that is insightful, interesting, and offers an emotional connection with the users. Also, remember that the caption must include the necessary information guiding the users about how they can buy your product.
Tip: Do not forget to add a CTA to your caption. “leave a comment below”, “click the link in our bio”, “double tap if you agree!” are some examples of an effective CTA.
B. Instagram Stories
Instagram stories are an easy way to increase engagement and build brand awareness. You can make a small video explaining what the piece of jewelry is made of, share product reviews, include the polling features, share behind the scenes, etc.
C. Instagram Campaigns
Creating ad campaigns means posting sponsored content. This will help you reach a larger and targeted audience. Once you decide how much you want to spend, and how long you wish to run the campaign, you can choose from different ads like photos, videos, stories, slideshow ads, etc. Two of the ways to create Instagram ads are:
- Tap “Promote” under the posts on your Instagram profile.
- Use the ad manager on your Facebook Page.
To start a costume jewelry business on Instagram, you need a solid marketing plan. We can help you with marketing your fashion jewelry business on Instagram. Whether it’s deciding what Instagram ad to run or how you can utilize stories, our marketing experts will guide you.
As you can see, there are several benefits to selling fashion jewelry on Instagram. However, free things always come with a price. The platform has certain guidelines that you need to follow. For instance, the shoppable posts that we were discussing earlier have criteria such as your profile must be connected to a Facebook catalog, your business must be based in limited cities/states. This brings us to our next point.
Challenges in Selling on Instagram
Instagram doesn’t give you complete control over your brand because you do not own it. The platform through its terms and conditions controls the content you post. Moreover, the competition is tough. You compete against so many companies – both big and small. In such a case, for smaller brands, it becomes difficult to serve the target market. And there are chances your target audience might not even have an Instagram account. For instance, Instagram is most popular with younger users: 67% of 18 to 29 year olds. What about others who are not active on the platform, and yet are your potential customers?
So, what do you do?
You Need a Web/Mobile Strategy
From what we observed from our experience in this industry is that it’s always a good idea to have a bigger and stronger strategy. We suggest that you start by selling on your webstore, and increase the customer base user services like Instagram. That’s the ideal way. But if you think you have a tight budget, start a fashion jewelry business on Instagram, and gradually get a domain for your brand. With the help of a reliable marketing team, you will be able to reach a wider audience.
Whether you start immediately or work on it later, the bottom line is, to have a website selling a thought. Everyone has access to a website or can download an app. With no terms and conditions, a website gives you complete control over your brand. With an online fashion jewelry store, you can get customers from all over the globe.
Final Thoughts
While Instagram is a good place for startups to sell fashion jewelry, it’s not a substitute for a well-designed, user-friendly website, or mobile shopping app. Sooner or later your brand will need a fully-functional store for better opportunities. And getting an online store is easier than ever before. If you want to start a costume jewelry business online, we can help you build it from the ground up.
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