Have you yet heard about the four elephants on which the mobile app world is resting now?
They are – Touchscreen sensors, 5G, GPS, and Camera functionality. If you are planning to build a mobile app, you ought to take advantage of these technologies.
In this post, we will focus on location-based Android/iOS app development and use cases for location-based apps. But first,
You probably know this but to refresh your memory – Geolocation refers to finding the geographical location of connected electronic devices.
How does it work?
A smartphone comes with a stock feature – GPS. the communication between the smartphone and the satellite takes place using geolocation technology. A geolocation-based mobile app forms an interaction funnel between the two entities, gathering location data at different times. This gathered location helps to determine the behavior of the electronic device.
As somebody who runs a business online, you know that it is easy to attract traffic to your website but converting that traffic is no breeze. And here’s where the geolocation data can help you. You can utilize the gained data to devise your businesses’ customer acquisition strategy and open doors for huge opportunities.
The advent of digitalization has led to an increased need for location-based services. The location-based services market size was $28.95 billion in 2019. Experts expect the market size to reach $183.81 billion by 2027, growing at a CAGR of 26.3% from 2020 to 2027.
From collecting data to offering personalized products, geolocation has countless benefits for your business.
Use cases for Location-based Apps
1. Retail Industry
It is crucial for retail businesses to connect with customers across all touchpoints. To improve customer engagement and deliver personalized experiences, brands are offering location-based features. Geolocation helps brands to understand customer behavior, improve retention rate and loyalty.
Sephora’s store companion is a good example of geofencing. Using the app, the brand targets its most loyal customers the moment they enter the store. The app gives information on their past purchases, product recommendations, offers, product availability, and more.
Retailers like Walmart and Ikea use GPS data to help customers find the nearest store, or choose a convenient pickup/delivery location.
GPS has fully transformed the transportation industry. The most basic use of GPS tracking in coordination is to keep a track of where the vehicles are on the map. Geolocation can help logistics business owners plan a route, monitor fuel/vehicles, and more.
Moovit is Israel-based mobility as a service provider and journey planner app. It uses GPS data from vehicles to give step-by-step directions with live guidance, informs passengers about delays and arrivals, and uses AR to enable users to visualize their bus/train stop.
GPS app is a boon for business owners dealing with location-dependent services. If you are offering on-demand services here’s how a GPS solution can help
- By reducing the delivery time using real-time GPS location, you can improve customer service.
- GPS solutions not just help you find the quickest route but they help plan routes and give real-time alerts. Route optimization further enables maximizing efficiency and reduces emissions.
One of the most popular on-demand apps, Uber, uses location to pair passengers with nearby drivers. It also allows users to track the driver in real-time.
4. Travel & Booking
The popularity of geolocation technology has encouraged travel businesses to reach and connect with audiences using location-based apps. Developing a geolocation app can be a gamechanger for hotel business by sending context-triggered notifications to guests as soon as they enter your hotel premises.
You can offer additional services like on-site navigation, self-check-in/out, indoor navigation to enable electronic keys, etc. Apps like Airbnb, Expedia, Trip Advisor, etc. suggest the nearest apartments based on a set location.
5. Social Apps
Dating apps like Tinder are using the location feature, where users can know the location of the other individual. By using geotags on Instagram/Snapchat, users can see people nearby and connect with them based on their location. Users can see where their friends are gathering and can get information about what’s happening at a local hotspot.
6. Fitness Trackers
If you are a fitness trainer, a location-based GPS app can take you to new heights. You can provide users to track jogging routes, share achievements on social media platforms by attaching a map with a route. Apps like Nike+, and Runtastic access your cell phone’s GPS data to track speed, map your routes, and connect you with fellow runners near your location.
7. Gaming Industry
Remember Pokémon Go? How people can “catch Pokémon” throughout the city. This game ushered in the use of location features in the gaming industry. Many gaming applications allow users to have real-time interaction with the game.
Technologies to Create a Location-based Application
There are a few technologies that enable Android/iOS app development. These are mainly outdoor technologies and indoor technologies. Let’s have a look at each
- GPS – The Global Positioning System is a global navigation satellite system that provides location, velocity, and time synchronization. It is one of the most popular ways to locate a device outdoors. The pros of GPS include the quick discovery of location which ensures a smooth operation of the location-based app.
- Cell ID – In case the GPS signal is not available, cell towers are a way out. These towers have electronic equipment and antennas that receive and transmit cell phone signals using radiofrequency (RF) waves. Assisted GPS – This approach combines both GPS and Cell ID. Therefore, it generates more accurate results. The reason why enterprises prefer A-GPS over GPS is because of economic power consumption, and good speed to determine accurate location.
- Wi-Fi – When talking about geolocation app development, how can we forget Wi-Fi! Wi-Fi determines location by (a) RSSI that locates the user based on the Wi-Fi points database. (b) the second approach is based on the use of frequently visited places and identifies a user’s position with an accuracy of 2 meters.
- Geofencing – The technology behind the welcome message users get, the moment they enter a store, or a notification about a free parking space, is geofencing.
- iBeacon and Eddystone – These two technologies send identifiers that trigger actions in the mobile app. For instance, Apple uses iBeacon in its stores. When you are in the relevant section of the store, you receive notifications on phone upgrades and orders.
Which Technology Is Best for Me?
When choosing the right method during location-based Android/iOS app development, you need to ask yourself the following questions:
- Where will the customer use the device?
Will the user use the device indoors or outdoors or both? The technology to track a product dispatched from another city is going to be different than the technology you use to send notifications to users outside your store. Moreover, some frequencies can travel long distances in the outdoors but don’t work indoors.
- What is the accuracy level the customer expects?
Some customers expect a centimeter-level accuracy, while some are fine if they only know which city the package is in. As a business, you need to provide an absolute location.
- How frequently does the customer check the location?
Is it once in a day, minute-by-minute, or only when the package moves?
Getting Started with Geolocation
To build a geolocation app, you need APIs which contain the main tools that support the geolocation functionality. APIs reduce the cost and time of location-based app development.
You will require two APIs – (a) to define user location and (b) to put a location on the map.
Let’s understand this with an example. Let’s say you want a geolocation feature that helps users find a nearby clothing store. In this case, you will need the API to identify the clothing stores on the map. But if you wish to offer a custom location service, you will need to integrate the API that displays the exact location on the map.
Based on your requirement, you need to use one of the four most popular Google Maps APIs – Google Maps API, Google Places API, Google Maps Directions, Google Distance Matrix API. Google Maps is cross-platform, which works well with Android, iPhone, and Windows.
Regardless of the huge advantages of location-based technology, there are potential hazards to it. Hackers can learn an astonishing amount of personal details just by examining the location data from smartphones. That’s why users, almost 29% of Americans over 50, are cautious about granting geolocation permission to an app.
At Biztech, application security is our priority. We are an ISO:27001 security compliant company, and we protect your source code and data at any cost. Moreover, our decisions are goal-centric where we give engagement the top priority along with user experience. Tell us about your app idea and we will help you craft growth-driven solutions.
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