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Alternative Parts Inc

Alternative Parts Inc
Traffic Increased ByRevenue Increased ByConversion Rate Increased BySearch Ads ROI RatioShopping Ads ROI Ratio
10.03%18.66%7.23%10X28X

Overview

Alternative Parts Inc is a leading supplier of replacement parts for CNC machines. They specialize in manufacturing OEM parts for a number of brands such as Amada, TrumpF, Bystronic, Prima, Mitsubishi, Mazak, and others. They are majorly known for giving quick access to a wide range of replacement parts. At the same time, they ensure that all the parts meet the OEM specifications and are able to sell at competitive rates than the OEMs themselves.

Technologies

Apache Solr, Digital Marketing, HTML5, Magento, Pay Per Click, Search Engine Optimization

Marketing Tools

Google Search Ads, Google Shopping Ads, Bing Ads, SEO

Project Highlights

Biztech always goes above and beyond when working with us, They are always coming up with new ways to help us grow our business, and they always deliver on every project we use them on. The employees are extremely courteous and professional. I always look forward to working with them on many projects throughout the years.

The Requirements

Paid Spend

This channel only contributed a small fraction of the sales with the spend amount to be “X” against the ROI of “2X”.

Organic Search

Ensuring that a list of top category pages for the website are ranked higher in SERPs. From business understanding to the keywords research was also part of the requirement.

Technical SEO & Site Maintenance

Ensure that the website, the products, and the webmaster suggestions are kept in check. And, site uptime is 100% with 0% webmaster errors at all the time.

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The Solutions

Magento Store Customization

We built customized online Magento store for Alternative Parts Inc. considering business trends and requirements. This web store helped them to gain popularity and expand their business with improved services.

Magento Upgradation and Maintenance

We also offered the most crucial service of website maintenance making the shopping and online transactions simple and safe. We also upgraded the Magento version of the website helping the company to streamline the website with their latest requirements.

PPC Bonanza

Biztech took over the Search & Shopping Ads management for Google and Bing. At present, the spend is “X/2” and the ROI is “8X”. 16 times increase in the ROI; a huge jump from the past ROI.

SEO Delight

Biztech has been managing this channel for over 2 years now. More than 80% of the website’s revenue is through this channel with YoY growth of over 120%.

Magnum Performance

Biztech’s marketing experts have been keeping up with the Magento updates, page speed updates, mobile first index updates, and all other challenges that technology and Google throw in the way of the client. We have always been a step ahead.

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