A first ever physical apparel store by Amazon launched in January 2022 with a purpose to bring a convenient and personalized shopping experience under one roof. It is not just another apparel store, but a fusion of technology and operations to help customers find products they love with ease!
While being in the store, using their shopping app, customers can browse through their favorite products and send it directly to their fitting room. They need to scan the item’s QR code to see sizes, colors, additional details, etc.
The best part is that if they don’t need to try a product on, they can send it directly to the pickup counter.
I would call it a great move of capitalizing the shopping experience with the power of retail shopping experience. Here, the essence is that customers are leveraging the shopping app and get to enjoy the physical touch of the clothing item that they are going to purchase!
This is called a perfect example of leveraging your assets and trying to make the best use of them. And that’s not just me, among leading shopping apps in the United States in 2021, by average number of monthly active users, Amazon was the second highest mobile app with almost 98.07 million active users! So, it is safe to say that mobile app users are a key to Amazon’s success.
This year also, thanks to an improving economy and persistent virus, at-home shopping experiences have given a rise to its revenue to almost $137.4 billion. Hopefully it is set out to be the First $1 Trillion Revenue Company of the year 2022!
And as an aspiring entrepreneur, it is obvious to have Amazon as your inspiration for your shopping mobile app development. So, if you want to know how to make app like amazon, this guide is for you. Apart from some obvious points to keep in mind, we have also listed some challenges with Amazon apps, and how you can utilize that for your amazon app development.
How to Create a Mobile App Like Amazon
- User-friendly App Flow
When you want to make an app like Amazon, make sure the application covers all the design elements, has advanced search and sorting, and creates a great user interface. Not to be skipped, the page load time and responsiveness. Both of these are directly proportional to user loyalty and satisfaction.
- Wide range of products
Providing a wide selection in the store is the greatest factor in business growth as customers won’t have to hunt for alternative sites when searching for a specific category. So, how can you do it? By partnering with multiple vendors and sellers, holding the stock inline, and listing it in your app like Amazon.
- Paid Subscriptions
Let your customers avail the benefits of free and quick delivery, premium membership, and more with different subscription models. You can also attract loyal customers to your store by offering them free memberships, royalty points when they add a review of purchased products that they can redeem in the next purchase. So, if you have the fluid and user friendly app like Amazon, users would love to shop again and again from your business.
- Personalized Recommendations
Provide customers with a customized shopping experience. With this feature, you can recommend to your customers the products and services that they would be interested in based on their past purchases, their specific interests, their purchasing behavior and you can even recommend them to other customers with the same details that they are likely to purchase.
You can also offer personalized recommendations by combining CRM, algorithms, syncing all search requests, customer history, previous purchases, needed items, and other related data.
- Customer Support
Customer support plays a key role in the eCommerce industry. If a customer has trouble purchasing or returning a product or other issues and concerns, customer service will help them figure out their problems, report issues, and act on them.
Sounds a bit tough? Need some assistance? Don’t worry because the team of Biztech can help you at every aspect for creating an app like Amazon. Get in touch with us for more information.
Advanced features of Amazon
As you will be selling products and services that are currently being offered by Amazon and several other businesses, your mobile app like Amazon needs to have some X-factor that keeps your customers engaged with your site.
Below are some innovative features that will help you stand firm against your competitors for Amazon app development.
AR and VR
When buying a product, the first thing each of us can do is think of it, how it would look on that particular person or place. Okay, this has been made possible with augmented reality and virtual reality technologies.
You can give your customers a real-life product test by implementing AR and VR into your application. Say, if you want to know how a home decor item would look like in your home space, using AR, you can preview the exact look of that product in your home space.
Many big businesses, such as Coca Cola, Jaguar, are using it to improve consumer service and purchasing decisions. IKEA also released an AR app called Place, which allows users to install furniture in their homes and preview them before making a final purchase.
ML Based on User Data
The reason why Spotify has such great songs in “Discover Weekly” or why your YouTube app feed is always updated based on your interest in topics is the magic of machine learning. However, it is not magic but a smart foundation of user data that helps them understand user’s behavior and based on that creates upcoming interactions so that they can serve even richer experiences.
After you integrate ML, you can expect higher sales for your mobile app, just like 76% of businesses experience that.
In eCommerce Machine Learning can be of help with personalization and recommendation engines. You can thoroughly analyze the online activity of millions of users with the use of machine learning algorithms. Based on the analysis, you can create product recommendations tailored to a specific group of customers.
For example, you can easily identify the past customers who frequently order perfume and such related items from your store. And then based on this, you send them recommendations for related products for upsell strategies.
AI Algorithms for More Sales
One major issue when it comes to online shopping is that customers often abandon shopping because sometimes products results which are displayed are often irrelevant.
With the help of machine learning, AI software can tag, organize, and search content by labeling features of the image or video.
Another great use case is retargeting. For example, if customers spend a significant amount of time browsing through a few categories of products, with the help of AI algorithms, you can use that information to offer special offers on the same products when they visit the store for the next time. So, for your app like amazon, you can work on sending push notifications and sending reminders for the products that your customers have purchased before.
Personalized Home Screens for Great Shopping Experiences
With Ecommerce personalization you can deliver an individualized customer experience for each visitor to your website. But how about when they come to your website for the first time? In such a case, you can use crowdsourced “best-sellers” to display the products to your visitors. You can include best-sellers and display products category wise. That can help them with their eCommerce experience.
Integrate chatbots in your Amazon mobile app to manage all the mundane tasks and basic customer conversations. Get rid of those old school manual chats and long phone calls by integrating Amazon’s Alexa like chatbots that can communicate and assist the customers in the best possible way.
This would not only benefit the management but would also prove cost-effective as the expenses invested in expanding the customer support team could be minimized.
Voice search is more than a search feature. In the age of frustrating typers, it helps customers search for a product, order, add shipping information, payment, etc. when working on something else. And today in the era of voice search, you also have to make sure that the functionality is working in a proper manner and users get relevant information as they would when searching manually.
Video Product Displays
Add product videos to increase customer satisfaction. With product videos, you can show customers the benefits and features of the product. This will also give them a glimpse of the product. It can be a great way of delivering the seamless experience to your customers and help them make decisions in a better manner.
And if the customer has some doubts when purchasing or is confused about features and functions, the video display will explain everything in a clear way.
We have a team with the required functionality that you need for your Amazon app development. Contact a team with over a decade of experience to get started with your amazon app development.
How to Consider Audience Segmentation For Creating an App Like Amazon
Every venture’s success demands a wider audience. To create your App like Amazon marketplace, start by studying customer demand, then decide on the UVP, list the technical stack, and partner with the right software and mobile device development business.
Researching customer demand for a marketplace like Amazon based on various variables will take too much time individually. The best approach is to segment the target audience into smaller sections, such as geographic, demographic, behavioral, and psychographic.
- Regions covered such as countries, cities, etc.
- Density: rural and urban area covered
- Age group: 25 to 40 years mostly
- People that access the internet
- Gender: male, female, and others
- Status: single, married, unmarried, separated, etc.
- Occupation: student, working professional, retired
- Loyalty: hardcore loyal, softcore loyal, switchers
- Benefit: quality products, competitive rates, convenient shipping and delivery
- Personality: easy-going, determined, ambitious, creative
- User status: guest user, new member, regular, prime user
- Social class: working class, middle or upper class
- Lifestyle: explorer, struggler, reformer, aspirer, innovator, mainframe
On the basis of this segmentation, you can create your buyer’s persona as it would help you cover a wider audience.
If you had this question before Amazon came into being, it would have been a huge obstacle. Today, though, you can analyze the major companies like Amazon, eBay, Instacart, Etsy, and others and look for innovative things they’re using to draw customer interest. Based on these giants’ study, you can determine the marketing campaigns that work for you. But that would be the basic and for the short term. You will have to look for your creative ideas too.
Some of the best ways to attract customers to your app like Amazon are:
Low pricing gives your business a competitive edge. Customers tend to buy from the site that provides the product at affordable rates.
- Deals and Offers
Provide customers with different deals and offers, festival discounts, membership sales. Tell your customers about the rewards you provide through various channels such as emails, notifications, newsletters, social media, word of mouth, pamphlets, sponsored ads.
- User experience
Customers notice the overall buying process and how it made them feel. If they find it difficult to search the products, and the ordering process is lengthy with unnecessary clicks and redirects, they are most likely to abandon your application. So provide a good user interface, sophisticated web design, make sure that customers can buy the products with a few clicks, with smooth shipping and delivery.
Personalized recommendation, AR and VR, voice search would help you enhance the customer experience.
Make sure your products are in stock. If they are out of stock, avoid the practice of reminding customers about their shortage after the order has been put. Having to leave the site several times with ‘out of stock’ options gives customers a negative impression and, next time, they are more likely to select your rival as their choice.
Amazon’s Business Model
Amazon has a diversified business model followed by Physical stores, Amazon AWS, Third-party seller services, Advertising revenues, and Subscription services. Out of all, the online stores contributed over 50% of Amazon revenues in 2019.
As an eCommerce platform, it sells its products on the platform and a considerable percentage of revenue comes from the sales of these products. They also compete with third-party sellers and brands to attract customers on the marketplace.
So we can say that the success mantra of Amazon’s success story is the services it offers. It has a hybrid business model and generates revenue through a variety of methods, such as:
For every item sold on Amazon, the seller pays a commission to Amazon. The commission varies based on the category of products, sellers, fulfillment channels (shipping and delivery options). This monetization model is famous and is also used by many booking platforms like Uber, Booking.com, Airbnb.
Amazon introduced a subscription model using Amazon Prime and Amazon Prime Now, which enables customers to get their deliveries fast and before the standard delivery date. By paying an annual subscription fee, customers can avail of all the benefits of digital video streaming, unlimited photo storage, 2 days to 2 hours delivery, and more.
You might think that $99/year with free delivery is a small amount for the business, however the order purchase numbers could turn out to be hundreds and thousands in a year.
- Flat rate
Sellers can pay a fixed amount for each product purchased or a monthly fee. Amazon’s pay per sale rate is $0.99, while the monthly rate is $39.99.
Amazon provides an Amazon Associate Affiliate program that allows business owners and bloggers to earn up to 10% of referral fees while referring Amazon and its product on their site.
Tip: If you’re just starting off with Amazon like app development, go for an individual model. You can start with a commission-based business model if you’re working with third-party vendors and sellers. It will be competitive and easy to report sales exclusively on a product-based basis.
More About Amazon Marketplace
A two-sided ecommerce platform where third-party sellers and Amazon offer products for various categories like electronics, gaming products, apparel, home decor, garden products, etc. As a this-party owner you can also interact and trade.
Plus, it also has a Kindle store where readers can browse and download different e-books, newspapers, magazines, etc.
Amazon’s Customers And Its Value Proposition
Its majority of customers use the marketplace for their shopping needs. The best part is that the platform provides options to consumers at the lowest prices with on-time deliveries. That enhances the overall shopping experience.
Recently, they were able to reduce the shopping time to around three minutes or less for its 28% of customers. Their mobile app includes features such as recommendations, reviews, easy-to-use interface, gift cards, etc. that provides an amazing user experience. All these features as a whole define what Amazon is and the value it has to offer to their customers.
So, when it comes to amazon like app development for your business, it is important to focus on the value you will offer to your customers. Having a simple app with basic features might not serve the purpose. You need to make sure that your customers have the best user experience when you create an app like Amazon.
Wait no more! Get in touch for a detailed consultation for creating an app like Amazon.
Challenges With Amazon Mobile App – Important Learnings for Your Amazon App Development
When it comes to Amazon App Development, apart from some challenging parts, it is also important to consider current challenges that their users are facing. Looking at the reviews from February 2022, it is clear that Amazon App’s users are facing a lot of challenges.
For example, one of the users mentioned how the app was performing well three years ago vs now. A lot of recommendations, too much advertising content do not allow users to have a seamless shopping experience. On top of that, logistics were also a major issue for the customers where they did not receive the delivery on time even after the mentioned date.
So, when you are wondering how to develop an app like Amazon, it is important for you to understand how you want to focus on creating your app. It should not hinder the user experience. Plus, affiliating with prominent logistic partners will also help you to stay on course for your delivery.
After selecting a business model for your Amazon mobile app development, let’s understand the process of the Amazon app development.
If you want to create an app like Amazon, it will come with its own challenges and approaches. After all it’s about Amazon app development which is a multi-vendor marketplace.
However, with the information listed above and the right eCommerce development company, you can develop your customized app like Amazon.
A little about us…
We’ve got our hands on eCommerce development, Amazon app development, and other software development technologies. The Biztech team has developed a range of specialized eCommerce stores, enterprise-based solutions, and has all the expertise and skills needed to answer your question that is “how to make online shopping app like amazon?”
Need any help with the Amazon app development?
All product and company names are trademarks™, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.