Ever since WordPress CMS came into being; it has been associated with one word. And that is “ease.” And why not? It enabled the technically challenged individuals to set up a fantastic blogging platform without coding. Encouraged business enthusiasts to set up fantastic looking WooCommerce storefronts. With all due enthusiasm and glee, thousands of business owners, news creators and writers jumped into this WordPress movement. They hired WordPress Development Services from a company and set up a website.
1. The Pre-Launch Ponderings
With the kind of web-hosting, themes, and SEO capabilities that WordPress provides, it is undeniably a treasure to have. If you are about to launch your WordPress Website, you need to get in touch with a company that offers superior quality WordPress Web Development Services.
Let us say, fortunately or unfortunately, you too; have a WordPress website. But you have several issues that you need to address. You haven’t published a single blog in ages! There are a lot of extensions that are overwhelming you and broken links that are affecting the performance of your website. How do you deal with such situations?
Whether you already have a WordPress Website or are planning to launch a new one, we have come up with a guideline that you can follow. These pointers will help you boost the performance and ROI of your website. So, here we go:
2. Invest in Website Hosting
If you are a small business owner, you might not have a private server or the required resources to backup your website’s data at regular intervals. Also, slow, and unresponsive websites result into loss of visitors and declining ROI. To overcome these obstacles, you need to find a hosting service provider and spend on hosting solution.
But before you get your website hosted from a third-party, you need to ask them certain questions. Here is what you need to ask.
- “Which operating system do you use?”
- “Do you provide support for WordPress Plugins?”
- “What is the volume of your Bandwidth?”
- “Which Websites are in your IP range?”
- “What type of backup support can we get?”
The answers to the above questions will give you a better idea whether you should be choosing that company to host your website or not.
3. Choose SEO friendly Themes
You might have spent hours together on finalizing the theme. But just so that you know, themes are not just for visual appeal. They need to be SEO optimized too. If you approach a company offering WordPress Web Design Services, you can ask for their guidance in choosing the right theme for your website. Also, the themes should have the following traits:
- Responsiveness: This word majorly depicts enhanced user experience. Hence, your theme should be nothing but responsive.
- Simple Design: A simple design will make it easy for your visitors to navigate from one page to another.
- Neat Coding: If the theme has a neat coding structure, you will be able to offer faster loading time and get your pages to crawl better.
4. Install Cache Plugins
When it comes to configuring plugins, there is a lot of skepticism amongst WordPress Website owners.
But they need to understand that investing into plugins is not always pointless. If you want to turn a mediocre website into a phenomenal one, cache plugins will come of great help. These plugins lessen the page load time drastically and offer your visitors with an excellent performance. They have the potential to change the dynamic content into a static one.
If you are running a WooCommerce website and want to boost your sales, investing into a cache plugin makes it easy for your customers to navigate amongst different product pages easily. You can get in touch with a company offering Ecommerce solutions to know about a similar plugin.
5. Categorize and Systematize
When you are maintaining a WordPress Blog, it is quite likely to cover a wide range of topics. Be it technology related blogs, Food Mullings or travel experiences. Now, having a single category for all the topics can create duplicate titles and non-index the tags. You do not want to go through cleaning all the tags manually.
To avoid the above scenario, create categories for your blogs and put them under different content categories. Make sure none of the blogs go to the uncategorized section. This will increase the visibility of your blogs.
6. Create WordPress Tags
Tagging the content on WordPress website is not just something that SEO enthusiasts and keyword obsessed predators indulge into. It has a lot of significance. Whether you are managing an already existing website or are willing to bring changes to your existing tag status, make sure that it is free of keyword stuffing.
Make sure you smartly manage the tag listing in your SERPs and you will see an upsurge in traffic.
7. Get Rid of Spam Comments
Spam comments can create a havoc on your website. If you want to keep thriving with your website successfully, you must bid goodbye to the spammers. Revisit all your blogs, old and new and get rid of the Sammy comments that are not relevant to your blog. Here is what you should do:
- Do not permit unknown visitors to comment
- Do not allow hyperlinks
- Make use of the no-follow feature
- Make use of captchas and stop automated spamming
There is a lot more you can do when you want to launch your website or bring changes to the already existing one. But for novice WordPress website owners, taking care of the above-mentioned points suffices.
At Biztech Consultancy, we offer effective and responsive WordPress web design services. Need customized solution to meet your WordPress development needs? Write to us on firstname.lastname@example.org