Jewelry can tie an outfit together. It is one of those special accessories that can be mixed and matched with others. There are special pieces for occasions and a lot of options, even in the casual space. A necklace here and some earrings there can truly make one look put together.
With everything going online, the jewelry industry is not an exception.
Let’s see some of the drawbacks of having an offline jewelry shop:
- Cost of renting/purchasing the offline shop
- Extra security
- Decrease in the supply chain because of the pandemic
To overcome these issues, it’s better to take your store online.
According to research conducted by Statista, the jewelry industry is said to grow up to 480.5 billion dollars by 2025. This is a huge number, and having an online store in this competitive market will help you grow your business.
An online jewelry store will get you customers from all over the globe, take you closer to your customers with the help of analytics and tracking, reduce travel time and cost of your customers and provide overall convenience to them and you.
You can see for yourself how some major successful jewelry companies, like Tanishq, Caratlane, BlueStone, have grown over time once they took their store online.
Let’s see from scratch how you can take your store online, move ahead in your business, and have a strong customer base across the globe.
Before starting anything or taking any business online, one of the major things to do is perfect market research. The jewelry business is vast, but you cannot provide all types when you take it online. So, the first step is to narrow down your offering.
Conduct proper market research on what type of jewelry your customers prefer more, who your target audience is, what type of jewelry is trending in the market. Further, based on the answers you receive from this, you can decide which type of jewelry you want to sell, from richer materials like gold, platinum, etc. to more casual, lighter, and approachable materials, etc.
Create a website:
Once you have decided on the type of jewelry you want to sell, the next step is to create a website. Remember, your website will be the touchpoint where your customers interact with you. Here, you need to be very specific on what type of things and features you will provide on your website.
Going deeper and talking about features, your first question will be: to create a website whom should you approach?
It is better to go for a company like us with a strong portfolio of creating websites for varying kinds of businesses. Next up is, if you are confused about which programming language you should use, check out our guide “How to start an eCommerce Business.”
Here are some of the most important things you need to have:
- Payment Gateway:
It is the heart of any eCommerce website. You need to make sure that you provide your customers with multiple options for online payment. Get popular and universally accepted payment gateways integrated with your website. This will help you get more customers as they will take advantage of the payment methods.
- View in 3D:
With the help of augmented reality, you can provide your customers with a “Try it now” option. This feature will help your customers try out different jewelry designs and then finalize which they want to purchase. This closes the gap between online and offline shopping for a product that is as cosmetic as it can get.
- Multi-language support:
This is one of the most important features of an online store that aims to be global. No one language is spoken across the world. But, with a language translator, you can overcome this issue. As your website will be available in multiple languages, your customer can easily connect with it and purchase things. It also builds a level of trust for the customer to see a website available in their local language.
UI/UX and easy navigation:
Based on your brand and theme of your jewelry store, you can create your website’s UI/UX. An appealing and easy to navigate website is all that your customers require. Your website is the first point of contact with your users, if it is not properly designed, easy to navigate, your customers are very likely to abandon it. Good design is both aesthetically pleasing and functional to carry the customer through the marketing funnel.
Online marketing plan:
Having a proper marketing plan for your website is crucial. In this online driven world, you need to make sure that your business has a strong online presence. Different social media platforms are the new form of getting the correct customers. Using them to their full potential is essential. Read in detail about different types of online marketing strategies and which one to follow here: “How to Start an eCommerce Business.” Also, make sure your jewelry is certified as it will increase your business and products’ credibility.
Connect with the shipping companies:
Delivering something like jewelry to your customers needs to go via trustable shipping companies. You can make sure that they use something like live tracking to locate your product and provide real-time updates to your customers.
Thus, reach out to experienced companies, make sure to do the necessary paperwork, and get the jewelry that customers want to their doorstep!
Getting your store online is much easier now. Get in touch with us, and we will help you get your store online and your business out of the door!
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