Customer Relationship Management (CRM) is a business process of understanding, collecting and controlling all customer data in a business setup. The aim of CRM is to communicate effectively with customers and improve customer relationships as well as the internal reporting abilities of a company. CRM consultants are technical experts. But at the same time they…
In contrast to brick and mortar stores ecommerce marketing presents an exclusive set of challenges. Although there are more consumers shopping online, there are even cases where they would prefer to walk into a store and actually see the item personally. This is a major obstacle for ecommerce marketers to jump; they must produce a…
Generally speaking there are two CMS architectures. One of them is coupled CMS in which a single software does both content management & content delivery. The other one is Headless or decoupled CMS in which the content management & content delivery is separated by two software components for the sake of scalability, flexibility, security &…
The fact that mobile is the device of the future is a foregone conclusion. And like other areas of the digital world mobile has also influenced ecommerce in a major way. In 2016 more and more people are shopping on their mobile devices and more and more online retailers are adopting ecommerce mobile apps or…
