How To Hire The Right CRM Consultant

Customer Relationship Management (CRM) is a business process of understanding, collecting and controlling all customer data in a business setup. The aim of CRM is to communicate effectively with customers and improve customer relationships as well as the internal reporting abilities of a company. CRM consultants are technical experts. But at the same time they…

7 Common Myths About Ecommerce Marketing

In contrast to brick and mortar stores ecommerce marketing presents an exclusive set of challenges. Although there are more consumers shopping online, there are even cases where they would prefer to walk into a store and actually see the item personally. This is a major obstacle for ecommerce marketers to jump; they must produce a…

What is Headless or Decoupled CMS?

Generally speaking there are two CMS architectures. One of them is coupled CMS in which a single software does both content management & content delivery. The other one is Headless or decoupled CMS in which the content management & content delivery is separated by two software components for the sake of scalability, flexibility, security &…