Ever wondered how the marriage of the best social media platform and one of the finest ecommerce platforms would work? It turns out that it would work quite well. We have seen Facebook evolve over the years. And these days, thanks to the algorithms; it has turned into an irresistible place that promotes consumers what they like through pages and adverts.
WooCommerce, on the other hand, has been the first favorite amongst the startups as well as enterprise level businesses for thriving their ecommerce stores. Many entrepreneurs avail WooCommerce development services from professional IT firms so that they can have the e-store of their dreams. With extremely user-friendly interface and an array of versatile themes, it has won the hearts of several ecommerce store owners wanting to have a successful business.
Today, we will provide you with a step by step guide on how to get sell on Facebook with WooCommerce:
Create Your Page
Creating a page is the first step you need to take when you decide to market your business on Facebook. Pages are a little different from user profiles as their design is specifically created for promoting businesses. Also, when you make a page, it provides you with more options of visibility than what it does for profiles.
For creating a Facebook page, navigate to the main page of Facebook. Go to the bottom of the page and you will see an option that says “Create a Page for a celebrity, band or business.” Once you click on it, it will enable you to start creating the page using different elements.
Get the Facebook for WooCommerce Plugin
Visit https://woocommerce.com/products/facebook/ and get Facebook for WooCommerce plugin. Although it is free, you might have to create an account and go through the checkout process of WooCommerce Store to get it. Once you get the plugin, here’s how you go about it.
- Upload the plugin to your store
- Once you install the plugin, you will get the prompt to configure it. To do that, go to WooCommerce > Settings > Integration
- Configure the plugin and link it to your store’s Facebook page
- Select your Facebook page
- Select the Facebook Pixel for tracking. Take a look at this guide to create it
Once you choose the Facebook pixel, you would be able to create a Facebook shop and add products from the WooCommerce store. The Facebook pixel will track all the visitors that come to your site and provide you with a system to target ads and promote products to the right people.
Keep the Images Ready
When it comes to selling products through pages, images are everything. So, once you decide to have a page for your business, you must ensure that the images of the products you want to display are ready. Also, these images should be of superior quality and responsive.
Before you publish your page along with the images, conduct testing and resolve the issues that might stem up afterwards. You can also share it in the closed group of friends and customers and ask their opinions on it. If you are too stringent about the image of your company, the professionals from a WooCommerce Development Company can also help.
Start Selling from Your Page
And now, the moment of truth. You need to start selling your products on Facebook for which you need to provide your customers with the shopping feature. To enable that facility, you might have to make use of an ecommerce widget. So, where do you get the WooCommerce-Facebook plugin from?
You can find several companies WooCommerce Plugin Development companies that sell these plugins at reasonable rates. These plugins enable you to sync your products from Facebook store and WooCommerce websites. Whenever you add or remove products, the changes directly get reflected on your Facebook page. Using the plugin, you can also provide multiple payment options to your customers.
Make the Most Out of the Timeline Feature
Quite similar to your personal timeline, the Facebook Page provides you with an option to add the timeline photos. Which means, you can click some good quality pictures and share it on your timeline for your customers to see. Create a buzz by asking opinions on your product and encourage comments from them.
If you can post a video, it will generate even more traffic as compared to the pictures. Also, keep changing your timeline picture from time to time. Put the post along with the picture and a link that redirects to your website as you certainly do not want your customers to be confined to your page. By doing so, you will give them an opportunity to know more about your products.
Selling through Facebook is as easy as selling from your WooCommerce store. However, if you get stuck somewhere or a certain functionality is unavailable, you can get in touch with a WooCommerce Plugin Development company and ask for help. Happy Selling!