Learning has no age. And to help those curious learners from teenagers to the golden era, many e-learning platforms and apps like Udemy, Coursera, Lynda, MasterClass have come up with digital solutions.
What made these e-learning platforms successful is the wide range of courses and quality services they offer online at an affordable cost. Consider Udemy, an online learning and teaching app founded in 2010 has over 100,000 courses and 24 million students today. The demographic coverage and the demand for e-learning platforms are so high that the global growth of the mobile learning market is expected to be worth $37 billion in 2020. So, if you’re having an idea of developing a Udemy Clone App, trust me, it will only provide you with the benefits like huge market demand, enrollments, global reach, etc.
To help you with a complete break up of the Udemy clone script, in this article, we’ve covered all the aspects of Udemy clone app development – features, business model, target audience, revenue model, requirement gathering, and marketing.
Udemy Clone App Workflow
Why Is Udemy Clone App The Right Idea?
To understand the advantages of Udemy Clone Script, it is important to study the Udemy app. What are the services it provides? What is the business model of the Udemy app? What is its revenue model? How does it work? Why is it in demand?
Here’s the quick inside:
- Udemy offers a plethora of free and paid courses ranging from development to designing and music, certifications with lifetime access to courses.
- It operates on a marketplace business model like an eCommerce platform.
- The revenue is generated based on the percent fee received from every course that is purchased. It ranges from 3% to 75% based on the source of traffic.
- It works in 4 steps: User searches for the course, enrolls for it by paying, learns the skill at their own pace, and boosts off with a completion certificate.
Next, check out the market demand of the Udemy app. If we look at the numbers, at present:
- Udemy has 50 million students
- Offers 150,000+ courses
- Has an estimated value of $2 billion
The numbers are enough to explain the reason why you should develop an Udemy Clone App.
How To Build A Udemy Clone App
Every successful venture starts with an idea. Even Udemy started with a thought to provide every learner across the globe with quick access to education. And this thought led Eren Bali, the founder of Udemy, to develop a successful online learning platform.
Learn about the features of Udemy Clone Script, app development company along with all the other modules required for Udemy Clone App Development.
Features of Udemy Clone App
Just like the Udemy app, your Udemy clone app should consist of:
Variety of course offerings
Provide ample courses on the page with easy categorizations. For example, Udemy offers 15 main courses from engineering to web development and vocational training and then 15 sub-main courses of each course.
You can categorize using main courses and adding the vast list of courses into subcategories.
No mandatory enrolling
Let the user surf through the complete list of courses without any prerequisites or eligibility.
Free or low-cost course fee
Provide courses either at no cost or very low such as $10-$20. The most exciting feature of the Udemy app is that they offer multiple free cost courses. And ensures that the paid features range affordable.
Provide every trainee instant access to their chosen course, all resources like course videos, pdfs, templates, guidelines, sheets, etc with quick downloadable options.
Everyone’s way of learning is different so comprise video lectures from 5 to 25 minutes. Provide the options to pause and stop or replay the video with no limits.
Separate instructor and learner portal
Create separate login portals for instructors and learners. This will help them customize their learning experience and keep track of their courses and uploads.
Allow live video and lecture streaming with Zoom and GoogleMeet API integration.
To manage the user profile, certificates, courses, uploads, and other details.
24*7 customer services to assist the visitors and customers with an issue they’re facing.
These are the general features that would benefit both instructors and learners.
Learners and visitors can view all the courses on the dashboard. It would be like a Facebook news feed where visitors can check the courses based on their interests, trending, categories, etc.
Search and filters
As the app would cover a wide range of courses, it would be helpful if the learners can easily sort and find their choice of course. For this, provide a search bar with categories and filter options.
With this feature, learners can find the other related courses to the ones they’ve enrolled for.
This will help them learn more about a specific skill set.
Course details and reviews
Provide an overview of the course with the ratings and reviews. It would help learners in deciding whether the course is a good fit for them or not. Ratings and reviews would help other learners make proper decisions.
The sad part is if the course we paid for doesn’t allow lifetime access to the videos. As learners could learn on their pace with no limit to course access, they’re likely to enroll for more. You can even provide them with offline video downloads option.
Just like a shopping cart, where learners can view their list of enrolled courses and place an order to finalize the course.
Certificates and materials
Often the materials and certificates come attached to the course. Provide separate windows to store certificates, quizzes, and all the course materials with download options.
This module will help the trainers/instructors to track their courses, total students who’ve enrolled for the course, total earnings, response rate, etc.
Provide a tool such as a CMS tool that would allow instructors to prepare and customize a course based on their skills and expertise. Allow easily editing and updating of the course.
Separate window for instructors to manage their courses and modules.
With this feature, instructors can create and download reports of their course reach, total earnings, response rate, etc. It would help them in designing new modules.
Here, admin can view all the number of trainers/instructors, total courses, total students along with reports and stats. Any new notification/email can be quickly accessed through Dashboard.
This module will help admin to keep a track of all the instructors and the learners with their detailed information, their total spendings, and earnings, courses enrolled or created, coupons and discounts availed, etc.
To engage the users, send out notifications and emails, create blogs and videos, update web/app content, social media engagement, and many more.
Here admin can track the total courses, their response rate, total earnings, profits, demanding courses, etc, and generate reports for better planning.
To track the complete payment history – the payment sent, received along with the instructors’ payment module that would help them view if the payments are successfully made.
Admin can view all the complaints and the grievances received. This would help them assist the customers with the issues, if any.
Partner with the App Development Company
After gathering all the requirements of the app, find the right app development company. Though the cost of the Udemy clone app would be mostly based on the features and the platform, but the right company would ensure that your requirements are fulfilled at no extra hidden costs.
To find the right software development company:
- Research about their work experience
- Technological expertise
- Product portfolio
- Clients’ testimonials
- Meet the team
- And discuss all your requirements, ask about the development cost, the technologies, and the features along with business growth.
Other Aspects of Udemy Clone App Development
You can plan your business to operate on a marketplace business model like Udemy by organizing the products and services of different sellers (or instructors) and selling them on your website.
The platform would work as a medium between instructors and learners just like an eCommerce website – Amazon, eBay, etc.
Or you can offer free courses with paid certifications, etc.
Choosing the Business Model
- Marketplace Business Model
In this model, you would be able to earn a commission on every paid course. Though the commission rate can vary based on the source and course.
But the profit is that your revenue would be based on 90% of the total traffic.
- Paid Certification
Udemy offers skill-based courses and the main objective of the students is to acquire skills and knowledge. So you can offer free courses to students by asking them to pay for completion certification. But, in such a scenario, the number of students who attended the course and the ones who paid for the certificate would dramatically decrease. Mostly the ones who need to boast off or look for a job would be interested in paying for the certification. This would be unfair with the instructors and your earnings too.
Your revenue would be limited to 20 – 30% of the total enrollment.
Tip: Go for a marketplace business model where you sell and earn from every course. The paid certification model won’t be beneficial in the long term as the revenue generation would be limited.
Apart from this, the paid certification won’t be fair for the instructors and the courses.
Target audience. The most important part before starting any business.
While creating an app like Udemy, your target audience can be students with the age group of 18-25, professionals in the age group of 25-40 who want to learn or sharpen their skills. Your audience can be 60-year old retirees curious to learn about music as a hobby. Apart from this, any independent instructor that would like to create the course. Suppose you wish to add university certified courses too in your Udemy Clone App, then the audience would also comprise of universities.
Thus, to know your ideal customers, you need to create a buyer’s persona that would help you describe your ideal customers, their characteristics, challenges faced by them, their specific needs and interests, and how they make decisions.
To create a buyer’s persona:
- Start with their personal information like age, gender, marital status, location, income, education, hobby, interests, etc.
- Next, add their professional information like job, career, company, skills, tools used, etc.
- List down their personal and professional goals.
- Then, the challenges faced by them.
- What are the solutions you can provide them?
- What would be the features that they would look for?
- Consider all the reasons why they won’t use your Udemy Clone App
- Design your solution wireframe
Now, it is time to choose the pricing of your Udemy clone app.
You can provide customers with a paid subscription to the app. A monthly or a yearly subscription would provide them unlimited access to all the courses. For educators, you can plan a fixed monthly amount.
But here’s the glitch!
Your revenue would suffice on the commission from the subscribers. Imagine, a student subscribes for the app courses by paying a monthly $20 and explores the plethora of courses that would cost around $100-$150. Here, your commission would be based only on $20 and not on courses worth $150.
With every course sale, you can charge instructors with a fee ranging from 3 to 75% based on how the user enrolled for it. Udemy works on three revenue tiers:
- Suppose, a user enrolled through a coupon or referral by the instructor then you can charge the commission rate of 3%.
- If a user enrolled by browsing the app, then you can charge from 30-50% of the total fee.
- If users enrolled through paid marketing ads, then you can levy a commission of 75% like Udemy.
Or you can fix a certain percentage of commission for all the enrollments.
Tip: Commission based revenue model would be more profitable.
Now that you’ve got a wireframe of your Udemy clone app, let’s get it developed by comprehending the technological requirements of the app.
You will need to work on:
- Backend/Frontend such as AngularJS, ReactJS, Vue.JS, etc.
- Framework – CakePHP, Laravel, Symphony, NodeJS, ASP.Net.
- Database and Infrastructure – MySQL
- APIs such as Zoom, GoogleMeet, Video, MailChimp, etc.
- Payment gateways such as PayPal, Mastercard, Stripe, e-wallets, net banking, etc.
- Plugins – CMS, CRM, Sales and Reports, etc
And many more…
Engagement and Marketing of Udemy Clone App
Finally, you got your app developed. But what’s next?
You need to engage tutors and educators that would create quality content and courses.
For this, market your app using paid and sponsored ads, PPC, organic marketing, affiliate marketing, etc.
Provide offers and discounts, coupons for instructors, and learners for better traffic.
Get better engagement by integrating ASO (App Store Optimization), an app optimization engine just like SEO. It would help you reach a wider audience as 63% of total app downloads are attributed to the App Store.
For in-app store maximization, improve your app’s:
- Name, URL and subtitles
- Keyword fields
- Ratings and reviews
The ranking on app store will automatically optimize your engagement and courses
And the final say…
Follow these 8 steps to develop your Udemy clone app.
If you want to know more about the app development or have any query….
We won’t charge you for a call! (wink)