Advanced SEO Techniques for Better Ranking of Your Website in 2019!
Say “S” “Sssssssss” Say “E” “Eeeeeeeee” Say “O” “Ooooooo” Say “SEO”
No matter how loudly you may reiterate the word or flaunt your knowledge about Search Engine Optimization, your presence on the world wide web is sure to go unnoticed if you do not have a process in place. If you want the right people to see you, you must be aware of some Advanced SEO techniques that can provide you with better traffic, substantial leads, and enhanced sales. This raises two questions. One, do you know of the latest Google Algorithms and updates? Do you have SEO strategies in place for the year 2019?
If your answer to the above questions is “No”; we are here to help. Given below are some of the best SEO techniques which will help you enhance your search rankings in the year 2019:
The Bucket Brigade Copywriting
The term sounds like a dressed-up Grammar Nazi standing on your door ready to take you on a copywriting March doesn’t it? Well, in a way it is. Just when you thought SEO writing is just about keywords, you may be wrong. If you want the visitors to visit your blog section and continue reading, you must give them some value out of it. To ensure that this doesn’t happen, you need to get the mediocrity out of your content.
Try approaching a company that offers Digital Marketing Services and go through their sample articles. The write-ups must be persuading and smooth flowing. Each paragraph should use the Bucket Brigade Technique and work as a connector between two paragraphs. Phrases like “You know what?” “And that’s not it.” Etc. can make a huge difference. These bridging words and phrases might not sound like an SEO technique, but they boost your Flesch Readability Scores and go a long way in helping your website rank well.
Spend Time in Keyword Research
Having innovative ideas for blog posts is great. However, you must also know about the relevant or the most search keywords. Only then, you will be able to create content on the terms people are looking for. Moz Keyword Explorer, Google Keyword Finder and KWfinder are some of the SEO tools you can make use of. Thereafter, you can enter your target keyword and go through the search volumes for that keyword.
One thing you must take care of while listing your keywords is that it shouldn’t have broad and generic terms. For e.g. words like ‘Jewelry’ and ‘Shoes’ are too broad. Be specific and use long tailed keywords like ‘designer shoes’ or ‘How to buy personalized jewelry’. When you use these long-tailed keywords organically, it will enhance the ranking of your content. And not stuffing keywords, is of course, a no-brainer.
Several SEO professionals like to give a makeover treatment to their old content. You might come across SEO experts that recommend revamping your old posts, expanding them, and making them new. However, Google’s John Muller cited in one of his tweets that relabeling old content as new, without making any substantial changes is a bad SEO hack. He further added that “It is bad for the user and makes them frustrated as they find out that they do not get any value out of it. (Resource)
Let’s say you had written a blog post about “SEO techniques in 2018”. It might not work for the upcoming years as Google has brought in some major changes to their algorithms thereafter. So, instead of writing expanding your old article and giving it a new title, consider coming up with a new article, with new updates and insights.
Charm with Videos
Having a lot of indexed pages is not always the right recipe to attract organic traffic. If you have blogs that beat around the bush, lack meaning, and have low word count, you must get rid of them and replace them with videos instead. These days, as people are always in a hurry, it is better to influence them through 1-minute videos than making them go through a 500-word article.
There are several companies that claim to offer the best SEO services and digital marketing. But if they do not advice you to put up a video that talks about your products and services, you must remain skeptic about the quality of services they provide. Hire the best video designers and video script writers for creating your videos. You are sure to be make your presence felt.
Voice Search to Top the Charts
In the year 2016, nearly 39 SEO experts shared Top 3 SEO Trends for the year 2017 and beyond. And according to this survey, voice search has the potential to compete with text search. Once the voice search technology evolves and becomes more defined, it will become an inevitable part of your surroundings. You might find yourself constantly communicating to Amazon Echo, Alexa, Google and other voice assistants.
Hence, you need to figure out what aspects dominate when it comes to voice search results. Let’s say your customer says “Okay Google, find a Mexican food restaurants near me.” Yelp listings might pop up on the first page. Which means, you can add your brand in the Yelp listings and get more customers.
Speed It Up
“You’re in queue. Please wait.” Slow websites are a reminder of the record you used to hear while you waited to speak with the customer care executives before few years. If you make visitors wait after clicking wondering when your pages will open up, it is a sure shot way to lose them. Also, as Google understands that fast loading pages get more visitors as compared to slow ones, it will also show up websites that offer a better surfing experience.
There are several ways in which you can speed up your websites. Take a look at some of them given below:
- Make use of Content Delivery Network (CDN) like Cloudflare so that you can move static content closer to the visitors through global servers.
- Compress and optimize the images as it will boost the speed of your website pages. You can find several tools that will help you to optimize the images
- Get rid of the unused plugins. If you have a website based on WordPress and use plugins, they are a major cause of compromising with your website’s speed.
- A tool like Google’s Pagespeed Insights can help you to monitor and measure the speed of your website pages. It will provide you with information about the working of your pages and where they lag. Using this information, you will be able to find quick solutions to your problems.
We hope you found the above Advanced SEO Techniques useful. In case you want better insights of SEO tips for the year 2019, you can get in touch with our digital marketing services experts and they would be more than happy to help you!