When you have many alternatives, it is difficult to choose one. If you are already a business person, you would have come across many situations where you had to make tough decisions. Only after sufficient research, you can take the finest decisions. Even for choosing the best platform for your online store, you need to examine and explore all the available options in the market. One of those online stores creating platforms is Shopify App Development.
Shopify App Development service is a popular ecommerce platform in the market for upcoming online businesses. It provides a self-hosting solution. In addition, it features a bunch of tools in exchange of a recurring subscription charge. It further sets up a retail space for your online shop as the host.
It is a well-known saying that one should not judge a book by its cover. In most cases, it is a very good advice to follow. But when you are in the e-com business, your store needs to have an acceptable and striking design. It needs to be attractive enough to catch eyeballs. The overall look and feel of the website can play a major role in bringing prosperity for your business. Hence, it becomes important to pick a perfect theme for your store.
The Importance of Selecting an Effective Shopify Theme
The look of your web store creates the first impression in the minds of the users. It indulges the user. It makes them like the brand. The theme represents the business and your brand. It builds a sense of quality and trust in the minds of the users.
All this adds up to increase in the conversion rate for your web store. A shady website can have a negative impact on your business. You surely want a theme that makes your store look good. Users should like to remain on your Shopify store.
How to choose the most effective theme for your Shopify store?
There can be many vital elements you should consider before you choose a theme. A theme should be able to speak for your business. It should be customizable. You need to understand your potential customers and understand what they are looking for.
Before Picking a Theme
You do not need to worry if it is your first time building an online store. With your Shopify store, you can always start with the default theme. It also an option to customize it, which lets you play around the basic theme. You can understand how different features in theme development function and can improvise with time.
You need to be clear about the experience you are trying to create for your customer. Moreover, you also need to be sure about the features you desire on your Shopify store. Choose a theme which allows you to display your products in the most effective way. In addition, you should also consider the number of products you want to display on a single page.
Shopify Theme Development
Shopify theme store already houses more than 100 different types of themes. You can use any of these elegant themes for your Shopify store. There are many Shopify app development companies and developers that develop beautiful themes. Shopify custom development feature allows you to improvise on your current theme.
Almost every design within Shopify theme store is responsive. The themes are mobile friendly. However, there are some themes which are not compatible with all the smartphones or tablets. The developers sometimes hide the options on devices with smaller resolution. When you want to reach maximum number of people you must choose a theme which is responsive as you would not want to miss the opportunity.
More than 50% traffic nowadays comes from the mobile users. It would be a blunder if you do not serve all these people with the functionalities of a full store. It also creates a balance, as the traffic divides among the website and the mobile app.
No Navigational Complexities
One of the finest ways of increasing the conversion rates on the website is an efficient navigation across the web store. The users should not face a problem while searching a product. They should also not find it difficult to navigate through the web store. This converts the overall traffic into productive customers.
During your Shopify theme development, create the menu and navigation as simple as possible. Moreover, you should also ensure that the number of steps between your homepage and product page are less.
Customization for Adding Videos and Graphics
When you can add videos to your Shopify store, it makes it more likeable. Videos concerning your company and products will directly communicate with your customers. The customers would interact with your Shopify store. A theme that enables you to incorporate videos and other graphics when you desire, should be a preference.
The design should be efficient enough to feature more such add-on features. With the same time, you must also understand that you do not add too many such features. Too many features can also create complexities.
Blog is one of the ways of keeping the visitors engaged with your store. It also ensures more organic traffic to your site. It also is a very important tool of search engine optimization (SEO) for your Shopify store. If your theme houses a dedicated area for blog, it can give you another option to increase the traffic and interact with your users. The blog should also look creative and speak for your brand. Blog is a medium through which your products can speak for themselves.
A theme can do wonders for your store. It is the first interaction of your store with the users. The theme must be appealing and decent. It does not mean that you highlight it with florescent colors. Brainstorm and gain clarity regarding the few important questions. Know what experience you are trying to create for your customer. Be sure about the features you desire on your Shopify store. Choose a theme which allows you to display your products in the most effective way.