Gamification – A New Marketing Strategy for Broader Customer Outreach

The term gamification for businesses simply means creating a gaming strategy that involves platforms/resources like websites, online community etc. for motivating target audience to engage with the brand for better business opportunities. The gamification strategy needs to be designed perfectly for boosting ROI through out of the box gaming techniques. The integrated game methodology triggers…

Omni-Channel Shopping – A Gift to Next Generation Buyers

“Powerful marketing strategies can attract customers,” this sentence has become outdated now. With the arrival of tech savvy shopping era, eCommerce businesses are forced to implement smart marketing techniques. Omni-channel shopping is the most advance marketing concept where customers are targeted through different channels (including online and offline marketing modes). No matter what channels customers…

Happy 69th Independence Day to All

Mahatma Gandhi, the real hero (aka the father of the nation) along with several other martyrs struggled to free India from the British Rule. 15th August, 1947 was the biggest day in India’s history that was celebrated as the first Independence Day. It’s been 68 years since India is enjoying its freedom. 15th August 2015…

The Truth Behind Selecting CRM Solution Being Important

CRM (Customer Relationship Management) is the methodology/software built for the management of company’s relation with customers effectively. Still there might be several individuals still unaware about the power of CRM solution. It has been established that businesses using CRM solution perform better as compared to the enterprises not using the CRM solution. It can be…