Going Cloudway, What your Employees Must Know

This article mainly focuses on the companies moving their business to the cloud. The essential goal of any company is PROFIT. Marketing professionals build excellent strategies to boost the profit levels making the business successful. Not only CEOs of the enterprise, but also the employees need to focus on some consideration to make the cloud…

Gamification – A New Marketing Strategy for Broader Customer Outreach

The term gamification for businesses simply means creating a gaming strategy that involves platforms/resources like websites, online community etc. for motivating target audience to engage with the brand for better business opportunities. The gamification strategy needs to be designed perfectly for boosting ROI through out of the box gaming techniques. The integrated game methodology triggers…

Omni-Channel Shopping – A Gift to Next Generation Buyers

“Powerful marketing strategies can attract customers,” this sentence has become outdated now. With the arrival of tech savvy shopping era, eCommerce businesses are forced to implement smart marketing techniques. Omni-channel shopping is the most advance marketing concept where customers are targeted through different channels (including online and offline marketing modes). No matter what channels customers…