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A Head to Head Odoo VS MS Dynamics Business Central Comparison to Help Businesses in 2023

Biztech

By : Biztech

A Head to Head Odoo VS MS Dynamics Business Central Comparison to Help Businesses in 20231

Summary

Did you know that the implementation of CRM software can boost sales by up to 29%?

In fact, about 92% of companies trust CRM software to achieve their sales and marketing objectives. Likewise, a 2020 report mentions that about 93% of companies stated their business has become more successful after ERP implementation.

Clearly, tools like ERP and CRM are the backbone of any business. But with a lot of tools and technologies readily available, choosing the most appropriate business apps becomes a more challenging job for businesses.

Today, this blog will talk about two popular ERP suites and compare Odoo vs Microsoft Dynamics Business Central so you can decide which is the better option for you.

So, let’s see what wins in the clash between Microsoft-backed Dynamics Business Central and OpenERP Odoo!

A Brief Introduction of Odoo

Odoo

Odoo

Odoo

Release Date February 2005
Programming Language Javascript, Python
License Community, and Enterprise editions
Latest version Odoo 16
User count 5 Million users
Countries 120+
Official partners (worldwide) 2250
No. of Odoo apps 27,300+
Capabilities Accounting, CRM, eCommerce, manufacturing, warehouse, inventory, billing, and project management.

 

Odoo presents a suite of business applications with multiple capabilities as mentioned above. Developed by Fabien Pinckaers, it started as an OpenERP and now also presents customers with an Enterprise edition for improved customization.

If you compare Odoo Community vs Odoo Enterprise editions, you can see that the latter comes with improved user experience, Studio customization options, Odoo SaaS hosting options, and unlimited functional support.

Understandably, the Enterprise edition comes at a cost as it lets you customize your Odoo modules more seamlessly. You can choose to go with any of the Odoo editions based on your business needs.

A Brief Introduction of Microsoft Dynamics 365 Business Central

MS Dynamics Business Central

MS Dynamics Business Central

Release Date April 2, 2018
Developer Microsoft Corporation
User count 20,000 companies
Countries 70+
Languages 40+
Capabilities Supply chain optimization, sales process acceleration, business and financial insights, warehouse management, project accounting and cost management, Invoice tracking, managing resources.

 

Microsoft is one of the first companies that brought ERP and CRM tools together so businesses can get rid of legacy systems and automate their business processes. The tool is called MS Dynamics 365 and can be used for upgrading the quality of your processes.

You can use Microsoft Dynamics 365 for manufacturing, eCommerce, finance, food & beverage, or any other industries as needed.

Under the product line of Dynamics 365, you have ERP and CRM tools in place. Here, we will compare Odoo with MS Dynamics Business Central (which was previously known as MS Dynamics NAV). So, let’s talk about the ERP tool – Business Central.

MS Dynamics Business Central is an all-in-one solution to automate your processes and streamline your business apps. It can be integrated with other Microsoft products for greater purposes.

Now that you have a basic understanding of both tools, here is a detailed comparison of Odoo vs Dynamics 365 Business Central to decide the best fit for your business in 2023.

Read Also: Why Choose Odoo eCommerce for Your Online Store?

Microsoft Dynamics Business Central Vs Odoo Comparison

To start with, we have taken multiple factors right from rating and reviews down to their features, updates, and support facilities.

I. User ratings (Collected from www.softwareadvice.com)

In terms of Odoo Microsoft Dynamics Business Central
Functionality 4/5 4/5
Usability 4/5 3.5/5
Customer support 3.5/5 3.5/5
Average Rating 4.12/5 3.81/5

 

II. Features and functionalities

Odoo Microsoft Dynamics 365
Analytics and Automation
  • With an easy-to-use dashboard alongside standard and custom reports, Odoo provides several grouping and filters capabilities.
  • With the help of cohort analysis, keeping track of your metrics evolution and determining trends is much easier.
  • Minimize manual entries and adopt automation by migrating to Odoo 16 for better tracking of analytics.
  • The use of artificial intelligence or AI on data will provide you with correct insights on customer data. You will be able to use it for improving customer experience.
  • This data can be used for relationship analytics, pipeline analysis, conversation intelligence, and deal insights.
Leads and Opportunities
  • With the lead scoring tool of Odoo, you will be able to track page views, time of visit, and localization.
  • It should help you track the potential of an incoming lead by assigning it a lead score. Based on this score, you can assign teams, create pipelines, and track tasks and subtasks of pursuing leads.
  • Sell smarter with an intuitive dashboard that helps you manage leads seamlessly.
  • If you are an Office 365 user, you can apply your current settings and accelerate the CRM setup quickly.
  • With Microsoft Dynamics 365 Business Central, you will be able to identify potential leads, track status of current leads, remove dead leads, and more.
  • Unlike Odoo, lead scoring and nurturing features aren’t available here.
Integrations
  • There are several Odoo modules present that you can use to upgrade your processes. You can also install Odoo applications to customize your process.
  • Odoo apps can also be integrated with other third-party applications and Google docs.
  • Microsoft Dynamics 365 Business Central can be used either as a standalone application or with other Microsoft products effortlessly.
  • You can also download apps from AppSource to integrate with MS Dynamics NAV.

 

III. Customer support

Support services are a critical aspect of any software as they can affect the performance of your business drastically. Imagine a business not being able to resolve a security-related concern immediately! It can affect your customer experience. So, let’s look at how Microsoft Dynamics CRM vs Odoo CRM competes on this front.

Backed by Microsoft, the customer support is exceptional for MS Dynamics Business Central with options including phone support, chat, email, knowledge base, videos, webinars, and documentation.

If you compare Odoo vs Dynamics, you will see all of these options for support alongside access to FAQs/ forums. Users can look for common queries and look for solutions through the portal.

IV. Training

Even though Odoo has an easy-to-use interface and is great for beginners, customizing them to your enterprise needs require specific skills. To empower their users, Odoo provides several training options like documentation, in-person training, webinars, videos, and online.

Besides, you can also hire Odoo developer or partnerfor your project and receive training from them for better understanding.

If you want to become well-versed in MS Dynamics 365 Business Central, you do not get any online or in-person training. Rather, you have to rely on the available documentation, videos, and webinars. However, the documentation is managed by the Microsoft team so it is elaborated and easy to comprehend.

To best utilize the features offered by the platform, you can also consider hiring Microsoft Dynamics developers. You only have to relay your requirements and the rest will be taken care of by the professionals so you have less to no downtime in your business setup.

An interesting and a very detailed comparison: Odoo Vs SAP

Odoo Vs MS Dynamics Business Central Price Comparison

Since the Odoo Community version is open-source and doesn’t cost anything to users, I will compare the pricing of Microsoft Dynamics 365 Business Central with Odoo Enterprise.

Odoo Enterprise Edition MS Dynamics 365 Business Central
Price $25 per user/ month
  • $70/user /month for Business Central Essentials
  • $100/user /month for Business Central Premium
  • Starting at $8/user /month for Business Central team members
Duration of contract Annual or monthly Perpetual
Free trial option Available Not Available
Version upgrades Yes, available.
For example, if you want to migrate to Odoo 16, it is included under the plan itself. You can seek technical help and get started with the migration procedure.
Available
Update service included No No
Ideas Business Size Small, medium, large enterprises Small to medium-scale businesses

 

Wrapping Up

If your business is running smoothly and successfully, a major part of it depends on your planning, execution, and marketing efforts alongside the product/service itself.

So, if your business is not able to perform as you have envisioned despite having the perfect product, chances are your plan is lacking.

Or, you may not have implemented the right ERP or CRM tools for your business! Use this guide to compare Odoo vs Microsoft Dynamics Business Central and choose the most-fitted software that can skyrocket your business.

Here, I have provided several points of comparison for your reference. For some, it may be about scalability and features, and for others, price could be the deciding factor. Take a moment to ask yourself questions like “How much customization do I need”, and “Why is it most important to get an ERP/ CRM in the first place”.

It should help you decide the most appropriate software for your business in 2023!

In case you need consultation or are looking for a technical partner that can assist you in this journey, BiztechCS is just a call away. We are an Odoo Ready partner with up-to-date knowledge on various latest features and modules.

If you choose MS Dynamics 365 Business Central and are looking for an experienced partner, we can help you out here as well. We are a Microsoft Silver partner and have all the required skills to upscale your business processes.

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