Last year (2018), Adobe acquired Magento for a whopping $1.6 billion. Adobe is recognized for its creative cloud suite of products which includes Photoshop, Lightroom, Illustrator, etc.
But they are not stopping at that. They have stepped into the enterprise software industry with Magento. They have quite an impressive stack of enterprise software that helps businesses with their marketing and data analytical tasks. With their acquisition of Magento, it seems like they might be focusing in on their products in line with the e-commerce business.
Magento was already a big name in the e-commerce market even before Adobe acquired it. But we are sure that this take over is bound to see some of the most interesting updates Magento has seen since its conception.
If you are on this blog, then you might already have a store on either Magento 1 or Magento 2. Or you might be making a decision about whether to invest in Magento or any other e-commerce platform.
As we said earlier, Magento has a lot to offer with its recent acquisition, so if are at the decision-making stage, then definitely choose Magento. And don’t get overwhelmed, it’s very easy to understand how Magento works and in case you don’t have any idea at all then there are a number of experienced Magento 2 development companies that can assist you.
Point to Note: Make sure to use Magento 2 Development Services of only Magento certified developers.
Now let’s check out the future of Magento: Magento Commerce Cloud
Adobe’s latest addition to their Experience cloud is Magento Commerce Cloud. The Experience Cloud is their effort to get businesses the right tools that enable greater customer experience. As buyers are getting smarter and more informed, there is an increasing demand to delight them. Satisfying them is not enough anymore. And that’s exactly what the Experience Cloud including Magento commerce cloud will help you do.
And in this blog, we are going to shed some light over the topic of Adobe Magento Commerce Cloud and how it can benefit your business:
First, here’s an overview of what the Experience Cloud is:
It’s the only end-to-end customer experience management (CXM) solution for marketing, advertising, analytics, and commerce across industries.
And the products included in Adobe Experience Cloud are:
- Adobe Analytics
- Adobe Audience Manager
- Adobe Experience Manager
- Adobe Campaign
- Adobe Advertising
- Adobe Target
- Adobe Magento
- Adobe Marketo
Now let’s zero in on one of their products, the Magento Commerce Cloud:
Magento Commerce Cloud lets the user create a personalized shopping experience which can be customized to the tiniest of details. For example, every visitor on an e-commerce website is at a different stage in the buying funnel. With the Adobe Magento commerce, you can make sure they interact in a specific way with specialized content crafted for that stage only.
And there’s a lot more to it. So let’s have a look at the highlighting features:
One Point Solution:
Whether you sell to B2B, B2C or both, you will be able to manage and scale it easily from just one store. Magento Commerce Cloud gives you the ability to manage multiple stores, from a single account.
Progressive Web Apps:
The future is mobile. However, that does not mean that the whole world has access to fast-speed internet and devices that can run multiple applications. The way to reach those customers is through progressive web applications. With the Magento platform, you can make apps that are on the web but still delivering a native app experience. Smooth, right!
Ads that go higher, further, faster:
With direct integration with advertising channels, Magento Commerce cloud helps make top-notch ad campaigns. Machine learning gives you the ability to advertise the right products to the right customer, day in day out, without much effort from your side. And with tools like Amazon Sales Channel and Google’s Smart Shopping, there isn’t much that can stop you.
The central effort of the Experience Cloud is to make the process of selling and buying inviting. The Magento platform has tweaked it’s UX to make handling any task, intuitive, no matter who is handling it. In the end, an online store that is easy to use by the staff, as well as the customer, goes a long way. With tools like search, templates, and a neat and organized dashboard, there is no stopping you!
B2B Quote Management:
A back and forth email routine to set a price for a product is tedious, to say the least. But with the Magento commerce cloud, you no longer have to do that. There is a built-in tool to handle all quotation related communication. This can help avoid any miscommunication and misunderstanding, leading to a healthier b2b relationship.
Inventory and Order Management:
No one wants to put effort into selecting the perfect item, which also fits into the budget, just to see that it is out of stock. If it is out of stock, a customer wants to know when it will be back. Inventory management lets you quickly fulfill the demand in a way that a product ideally never goes out of stock. It gives you a real-time and accurate overview of stock and gives smart, cost-effective ways to source what you need.
Order management lets all your store branches be one huge store. If an item is not available in one store, it lets you order from another. This way, you will not miss out on a sale, and it goes a long way in customer satisfaction.
Intelligent Business analytics:
Magento commerce cloud provides plenty of useful tools to keep a watchful eye on your business and customers’ behavior. You can know which product is doing better, and why. You can also use their data warehouse to look at all of your customers, across various demographics. When you know your customers well, you can easily convert them to loyal customers in no time.
With Magento Commerce cloud, you are also looking at continuous expansion with access to a wide variety of apps, extensions, and integrations.
All of these are features that will help your business, no matter how large scale it may be.
Ready to start your Magento journey?
BiztechCS is among the best Magento 2 Development Company known for its top-notch Magento 2 development services provided by their expert Magento certified developers. You can get in touch with us here.
Magento is expanding at an exponential rate and to cope up with it you have to make sure that your Magento 1 store is migrated on time to Magento 2 platform. For that be sure to pick the right Magento 2 Development Company as you will need an expert to safely migrate your data.
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