“Design creates stories, and stories create memorable experiences.” says a quote by Christian Saylor, who is a Senior UX Design Specialist at Universal Mind –a popular digital marketing company. Today, we live in the world of virtual realities, artificial intelligence, and personalized interactions. In such a scenario, how important it is to offer an extraordinary website design interface?
Well, the attention span of web users is 7 seconds. Which is lesser than that of a goldfish. During such times, if you do not offer a remarkable user experience; cart abandonments will follow. And depressing sales figures thereafter. Who is to blame here? Certainly, not you. If you are a business owner who lacks technical knowledge, you need to approach a custom web design company. A company that offers your customers with an interactive user experience. Experiences that create long lasting imprints.
So, how do you know what makes a good website design interface? To help you, we have come up with a useful guide on making your website conversational.
Create a Personality
Say “Okay Google” and the Google search bar pops up for you. Speak “Hey Siri” and the iPhone assistant comes to your rescue. They search, they stream and they small talk. In short, they just behave like human assistants would. This creates their personality. They speak in different ways and yet, deliver what the user asks for.
Similarly, your interface can have a personality. A UX design interface with a personality will make your users curious and hooked on to your website. Even if they leave, they are sure to come back. Based on the response of your users, you can keep making the changes on your website and keep evolving.
Do the Talking
Users interact more with their devices than humans. And that is why, you need to create a website that notices. A website that talks. A website that understands. In short, you must treat your customers like you treat your date and make their experience delightful. For example, on the first visit of your customer, if your website says “Hi! Welcome to *Website Name*” On the second visit, it should say “Welcome back! Let us pick up from where you left.”
Above mentioned examples are generic. You need to create a personalized conversation that is suitable to your business. A firm that offers you with professional web design services would understand this. Also, remember that people are smart enough to understand that they are software generated messages. So, make sure you ask rational questions and do not overdo it.
Keep Messages Short
As we discussed above, the attention span of users is short. And so is their willingness to read long texts and content. To keep the interest of your users intact, you should make use of short sentences and call to actions. If the content is skimmable, legible and presented in parts, it can reveal your message effectively.
The company that provides you with website UI design services can also offer you with a copywriter who understands your business and provide you with crisp and precise content. Make sure that you create a right combination of the content on your website and call to action buttons. It will lead to more clicks and help you generate better revenues.
You want a conversational website design interface. Fine. But it is also very important to understand the notion of timing. Duration changes the perception of users and the way in which they feel about the website environment. Let us take a real-life scenario to understand this. Supposing you went out for a date with a person. After the date gets over, you text them. “I had a great time. Would love to do this again.” When would you expect a response to this?
If the person gets back to you in few minutes; you would look forward to the next date. But what if the person gets back to you after 3 days? Would you feel the same way about them? Think about this. If you want your users to be engaged with your website, you must offer them with prompt, well-timed and witty responses.
It is very important to provide your customers with ample amount of choices. If you use LinkedIn, you must be aware about how the platform provides with multiple auto responding options. Similarly, to keep users involved with your website, make sure you provide them with good amount of choices. These choices can include anything right from buttons and quick reply options to shortcuts and subscriptions.
To offer an unconventional website design interface experience; you can provide options like stickers, photos, attachments, videos etc. There is nothing like conversational interfaces. But you need to make sure that it does not compromise with the responsiveness of your website. And for that, you should get in touch with a company approach a company that provides Responsive Web Design Services.
Give twist with Animations
Remember the dog that starts digging the ground for files when you are looking for them on your PC? Or an alien like creature that starts looking for your files by going around his UFO? Without animation, there cannot be any conversation. This is majorly because it adds dynamism to your website interface.
If your visitor is looking for something and you are not able to generate it for them; you can present an animation of Sherlock Holmes saying “Even detective Sherlock couldn’t find what you’re looking for.” These animations are sure to amuse your customers and bring a smile on their face. You can hire animation experts who can help you do so.
Biztech Consultancy holds over a decade of experience in providing designs that enhance the UX of your website. Write to us and we would be more than happy to share our portfolio with you. Stay tuned for more!
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