Losses are written in our destiny. Be it things or people. Some, we take for granted and some, we overlook. Despite of the fact that they have offered us moments to cherish and have added great value to our lives! For ecommerce store owners, Cart Abandonments are same. Often overlooked, unaddressed and ignored.
According to eMarketer, if you look at the combined e-commerce sales of $738 billion in the EU and US,
the potential for a 35.26% increase in conversion rate translates to $260 billion worth of lost orders! Isn’t that as huge as an elephant? If you are an ecommerce store owner undergoing a daily Cart Abandonment Saga, it’s time for you to address this elephant.
Well, first you need to understand why people chuck shopping carts. It can be anything in your case. Payment Security concerns, prolonged Checkout Process or unexpected Shipping Costs. The sooner you figure it out, the better. And for the business owners who are looking forward to obtain Magento Shopping Cart Development services, it’s important to offer a better checkout flow and design.
In 2017 and for many more years to come, it will become mandatory for estore owners to offer an impeccable and one-step checkout experience. We are here with a perfect guideline to help you lessen the amount of cart abandonments. Here’s how you bid goodbye to them:
Reliable Information Forms
Trust is a huge factor. Especially when it comes to providing private information about oneself. Think about the last time you filled a form while shopping online. Were you comfortable providing your personal information? If yes, was there a percentage of skepticism to it?
A research by Baymard Institute proved that whenever customers are asked for unnecessary personal information while checking out, it scares the daylights out of them! This can be anything. A phone number, email ids or other information which is asked for without giving any explanation.
The World Wide Web is full of companies that coax customers into buying and never deliver the products. So, your goal is to help your customers get over this kind of anxiety. Remember, when you ask for information that is ‘seemingly unwanted’, back it up by statements like “We might need it for shipping related questions” or “Don’t worry, your information will be secure with us.”
Ask your ecommerce development provider to include these pop-ups along with different fields that ask for sensitive information. Doing so will instill faith in your customers and they wouldn’t mind providing the needed information.
Authenticating with a Logo
If there’s a lack of security certificates on your website or a red strikethrough sign on the “https”, you need to wake up! This might be a sign of a wrongly configured server or an indication that your website is hacked.
A study by Actual Insights proved that 75% of the participants that were a part of their study have not purchased a product as they did not identify the security logo on the website. Some customers rely on the security certificates and use of https if they want to verify whether the images on your website are authentic and trustworthy.
Logos depicting that the website is secure and virus-free can lead buyers to buy fearlessly. The leading three brand logos that customers trust are – PayPal (66%), Verisign (63%) and McAfee (62%). So, make sure your ecommerce website has them. However, logos of recognition are not enough. The testimonials and portfolio present on your website and other forums can also work up to a great extent if they look authentic.
Readily Accessible Shopping Cart
Shopping Cart Motion Sickness. This might sound like a new term to you. But it is utterly irritating to navigate back and forth and recall the items added to the cart before purchasing. If this is what your website does to the customers, they are sure to lose interest!
It might be easy for Magento Development Service providers to build a separate page for shopping carts. However, customers like to access the cart irrespective of the page they’re transacting with. So, here’s what you can do:
- Provide your customers with a viewable chart listing the items on shopping cart.
- You can provide this chart every time they add a new product.
- Make sure that this chart is accessible on every page and is viewable anytime.
The above-mentioned steps will ensure that your Shopping Cart is shopping friendly and free from front and back navigations.
Reach Out through Emails
There are several reasons why people abandon carts. But the question here is, do you follow up? Or try to know why? When people abandon their carts at the last checkout step, you will get their email address. There are two ways to address this issue:
- Setting up an Autoresponder Email: When a customer leaves your cart, they immediately receive an automatic email letting them know about the items they left in the cart.
- Sending a personal email: Don’t always rely on autoresponder emails. You can personally email your customer to find out why they abandoned the cart. Or, ask what you can do to help them.
There are times when coupon codes and discount offers and cart authorizations don’t work. During such situations, getting in touch with your customers personally makes a huge difference. One, it lets them know that they are important. Two, they are sure to come back.
If you can resolve the problem without involving customers; it’s even better. They will feel cared for and appreciate your efforts. Also, lessen the interval of sending emails that address Cart Abandonment. This is because, the customers tend to forget and no longer care if reached out after a long time.
Simplifying navigations, providing diverse payment options and offering progress bars are some of the best ways to reduce cart abandonments. What matters here is, how you address the individualistic issues.
Have there been any Cart Abandonments issues on your website? What did you do to address them? Please feel free to share with us.