Mobile ecommerce, also known as Mcommerce has completely transformed the ways in which eCommerce businesses approach their customers. You all must be aware that as a part of Mcommerce, most of the business transactions take place through mobile devices. However, Mobile commerce is not confined to eCommerce industry.
There are several ways in which it is influencing the lives of retailers and their customers. So what are the ways in which Mcommerce benefitting the businesses of today? What advantages are provided by Mcommerce to the retailers? Let us find out.
1. Bridging gaps through push notifications
Push notifications have become the most preferred way for businesses to get in touch with customers as well as potential clientele. Notifications help in sending an instant message and notifying customers about upcoming offers as mobiles are carried by people wherever they go.
A Survey by Responsys proved that 76% customers between the age group of 18 to 34 who shop through mobiles have enabled push notifications from their favourite brands. Hence, if you have an mCommerce app that sends push notifications, it can help to boost your conversion rate by targeting the audience you want to. There are several companies providing Android App development which enables you to send push notifications easily.
2. Single click calling
Gone are the days when customers used to shoot emails and wait to hear from the company in 24 hours or a week. Delays in getting back to the customers make them change their preferences and impression of the company. Thus, it is better to provide with a contact option that helps customers to reach service executives without a lot of effort. With the one click calling, real time chat assistance and toll-free numbers, companies have become more accessible and approachable.
3. Location Tracking & Personalized Notifications
Suppose your customer is passing by your coffee shop…and your company sends an instant push notification about the latest flavours of coffee or other offers at your shop; the customer is sure to check in and find out about it. So once a customer subscribes to your brand, you can send location based push notifications with personalized discounts and boost your sales. Yet another study by Responsys proved that personalized push notifications are liked by people and provide with 2 times higher conversion rates as compared to the ones made through marketing emails.
4. In App Payments
Payment convenience and security are the two most important aspects expected by customers when they making transactions with a brand. And this is why in app payment facility is one of the biggest advantages of Mcommerce. So how does in-app payment work? Once the customers download the app of your company, they can pay from within the application and get personalized offerings through you. Also there is no need of third-party payment gateways as they are hosted by the platform itself. This means that Android users can pay through Google Wallet and iOS users can pay through Apple Pay.
Through mobile wallets, customers can maintain a prepaid account through which amount is debited after making a purchase. These changes in the online payment systems enabled businesses to fetch more customers and offer products and services based on the subscription. Approach companies that provide MCommerce App Development so that you can come up with an intuitive and smart app for your customers.
5. Omnichannel promotions
If you are making the most out of mcommerce, you can promote your ecommerce business in a lot of ways. Besides push notifications, you can send daily/weekly deals, coupons, offer special prices for registered customers and free shipping so that the numbers of registered users go up. By doing so, you will be able to market your business well and increase the number of customers. People who get in touch with your brand through social media apps can be given a good user experience by optimizing content and user-friendly interface.
In the year 2015, a research by eMarketer proved that the mobile ad expenses comprise of 49% of total digital ad expense spent by brands and companies. The research revealed that mobile ad spending will go up to 57 billion US dollars in the year 2018; which makes it 29 billion dollars more than what it was in June 2015.
Investing for providing enriched Mobile commerce experience
Most of the companies today are working towards enhancing the customer experience by making innovative products, service and data so that the customers can make the most out of it and they can have a competitive advantage over others.
In today’s times when people interact with their devices more than anyone else, there can’t be a better opportunity to promote your business. So if you want to succeed with your mobile commerce ventures, you must find a unique mobile Ecommerce solution. You can conduct research, get in touch with companies that offer these services, and invest on different technologies to enhance the experience of your customers.