Magento vs Shopify: Which is the Best eCommerce Platform in 2023?


By : Biztech

Magento vs Shopify: Which is the Best eCommerce Platform in 2023?1


Torn between the two best eCommerce platforms for your online store? Well, you are not alone! The debate to choose the best between Magento vs. Shopify is going on for a while now.

And it is okay if you haven’t yet figured out the one for your online store. Your eCommerce store is different from millions of others present out there, and of course, it needs a different approach to be successful.

So, I have put together this Shopify vs. Magento guide for all those people out there who are struggling to make a decision. It should help you differentiate the two platforms and decide if Shopify app development is the right choice for you or Magento.

the most suitable one for your eCommerce store.

But, before I differentiate the two platforms, let’s check more about these platforms!

What is Shopify?

Shopify is an eCommerce platform for developing and managing online stores and POS systems. It is a ready-to-use website builder with a drag-and-drop interface to help with seamless development. The Basic Shopify plan starts from $29 and enables businesses to set up their eCommerce business with minimal investment.

That’s one of the many reasons why Shopify for small businesses works. This fully hosted eCommerce platform comes with several unique features like dropshipping, Shopify POS, powerful analytics tools, SEO tools, order management, etc.

Here, check the various Shopify plans:

Plans Basic Shopify Advanced Shopify Plus
Pricing $29/ month $79/month $299/ month Starts $2,000/month
Transaction fee (when you use a different payment gateway) 2% per transaction 1% per transaction 0.5% per transaction 0.25% of monthly revenue


What is Magento?

It is a PHP-based, open-source eCommerce platform that was released about 15 years ago, in March 2008. The eCommerce content management system was later acquired by Adobe Inc. in 2018 for $1.68 billion. The Magento 2.4.6 update is its latest release.

What does Magento do?

If you are wondering how Magento works, let me tell you that it is a ready-to-use CMS. You have plenty of tools, extensions, and themes to choose from and design an eCommerce store that appeases your audience.

Magento comes with several basic to advanced features that make development easier for you. It is highly secure, customizable, and scalable. And has features like order management, SEO, easy checkout, and analytics & reporting.

While the Magento Community edition comes free of cost, Magento Commerce or Adobe Commerce costs start from $1,999/month. Large enterprises that want to leverage the perks of Magento Commerce Cloud will have to pay around $2,688/month.

Read More: How to Change Admin URL in Magento 2?

What to Look for in Your eCommerce Platform?

You already know what Magento and Shopify are and how they work. But, to be able to differentiate and pick the best amongst the two, you need to have a reference point.

A reference of things you would want in your eCommerce store!

Who is your target audience? Are you a startup, SME, or Enterprise? Which features will be ideal for your eCommerce store?

What should be the customization flexibility you expect from the platform? What about security, scalability, and SEO performance? Or, what is the development ease?

Having answers to these common questions will help you understand your needs in a better way! So, here’s a list of the most desired things that eCommerce business owners want/prefer in their stores.

Would you want them too? That’s up to you!

● Hosting and platform ownership

There are several kinds of hosting options available, right from self-hosted platforms to shared hosting. Platforms that support complete hosting are different from the ones where you have to host your site on a server of your choice.

Oftentimes, the platform you choose will decide the kind of hosting you will have to manage for your store. The same goes for platform ownership. You need to choose your pick from open-source, headless, and SaaS-based platforms.

● Cost of ownership

Do you have to pay for the software license? Is there a transaction fee associated? Do you have to take care of hosting separately? You need to take into account all these conditions for pricing.

● App & extension integrations

You don’t just create an eCommerce store and host it on the web. You have to promote it, market it, and optimize it for sales and SEO.

All of these are possible by integrating apps and extensions. Because your eCommerce developer can’t build everything from scratch. So, integration capability is a thing you must consider.

● Designs and themes

Do you know 88% of customers won’t bother returning to a site with poor UX?

That’s how important the front-end design and user experience are for your online store! So, taking a look at the design capabilities and themes available is a must.

● Speed & scalability

Slow load times, frozen pages, sluggish performance, and 404 pages can affect your store’s performance dramatically. Thus, choosing a platform with speed and scalability becomes the most important.

● Security

When customers purchase products from your site, they trust you with crucial information. And not just that, they trust your site and perform monetary transactions. So, security is a crucial aspect to consider.


Prepping your store for SEO compatibility is something you can’t compromise on. You need to build an SEO-friendly store to get more visitors.

And the eCommerce platform you choose will definitely help you make it SEO-compatible. So, check for various SEO support features amongst Shopify and Magento to decide for yourself.

● Payment gateway support

Secure payment integrations are a must for your eCommerce business. But, at the same time, you also have to choose an eCommerce platform that supports a wide array of payment gateways. It will help create a smoother buying journey for your primary customer base.

These points should help you compare Shopify Plus vs Magento and decide the best platform for your store!

Magento vs Shopify: Quick Comparison Table

Now that you know about things your eCommerce store must have, let’s check these Shopify vs Magento coalition points.

Attributes Shopify Magento
Launched in 2006 2008
Developed on Ruby PHP
Solution type Opens-source Hosted
Solution type Opens-source Hosted
Web hosting included Yes No
Unlimited eCommerce products Yes Yes
POS System Yes Hosted
Unlimited Bandwidth Yes No
24 x 7 Support Yes, via

  • Email,
  • Phone,
  • Ticket,
  • Live Support,
  • Community forum,
  • API documentation,
  • Help Center,
  • Video tutorials, and
  • Professionally certified experts
Yes, via

  • Email,
  • Training,
  • Phone,
  • Help Center
  • User Community
    The level of customer support is extremely good. You can easily get your issues resolved in time.


Multi-currency support130+200+Pros

  • Supports multi-channel selling via social media platforms, Amazon, eBay, etc.
  • Extensive range of Shopify apps in App Store.
  • 70+ themes with about 10 free and the rest starting at $140.
  • Large Magento community.
  • Extremely flexible and customizable to develop a Magento shop.
  • Ideal for enterprise and medium-scale businesses. However, you will need to opt for Magneto development services for better development results.
No-code store development Yes No
Mobile app for eStore owners Yes No
Suitable for Small-scale businesses with a limited product range Small to large-scale enterprises
Number of apps/extensions 4200+ 3600+
  • Will have to pay a transaction fee if you don’t use Shopify payments.
  • Cost of developing an online store may shoot up if you install many paid apps.
  • Not suitable for beginners as coding proficiency is needed.
  • Installation might not be as easy as installing other open-source platforms. It is difficult to look for a supported hosting provider.


Magento vs Shopify: Detailed Comparison

The above table should help you with the basic differences between the two eCommerce platforms. However, if you want to dig deeper into the various features and functionalities of Magento and Shopify, this should help.

Ease of Use: Shopify Vs. Magento

Shopify is a one-stop-shop. With its drag-and-drop website builder, ready-to-use Shopify themes, and plugins, you can easily create your store in minutes.

It is one of the many reasons to choose Shopify for your eCommerce store development.

Whereas, Magento has a steep learning curve. It is quite difficult for a beginner to learn the tech jargon and coding needed for development. In most cases, you will need to look for Magento reviews and hire a Magento developer.

Winner: Shopify

Designs and Themes: Shopify Vs. Magento

The number of themes and templates in Magento is over 300. Whereas, the number of Shopify themes and templates crosses over 1600.

Clearly, Shopify has more variety to offer!

Moreover, there are about 16 Shopify free themes and over 60 premium themes. The average cost of these Shopify themes ranges between $140 to $180.

If you use a readymade Magento theme, it will cost around $100. However, custom themes start from $600 to $25,000.

Winner: Shopify

Cost: Shopify vs Magento

The Magento eCommerce pricing consists of several variables. The license fee is zero as the community edition is free of cost. However, if you use Magento Commerce or Magento Cloud, you will have to pay certain charges as mentioned below.

Average Gross Sales Revenue Magento Commerce Cost Magento Commerce Cloud Cost
Less than $1M $22,000/year $40,000/year
$1M to $5M $32,000/year $55,000/year
$5M to $10M $49,000/year $80,000/year
$10M to $25M $75,000/year $120,000/year
$25M+ $125,000/year $190,000/year


Besides these, you also have to pay for acquiring a Magento theme, extensions, and hosting options.

The Shopify pricing starts from $29 and is illustrated in the table below.

Basic Shopify Advanced
Pricing $29/month $79/month $299/month
Shipping discount Up to 77% Up to 88% Up to 88%
Online credit card rates 2.9% + 30c USD 2.6% + 30c USD 2.4% + 30c USD
In-person credit/debit card rates 2.7% + 0c USD 2.5% + 0c USD 2.4% + 0c USD
Transaction fee for non-Shopify payments 2% 1% 0.5%


Besides these, you also have to pay for Shopify domain name, themes and designs, apps and integrations, etc. The cost to avail of Shopify development services should also be considered.

Winner: Both Shopify and Magento have different costs associated with the platform. Though Shopify plans start from a minimal cost, they can get big if you have extreme customization in mind. Similarly, the cost with Magento can shoot up depending on the kinds of themes and extensions you use. Or, the level of customization.

Scalability and Growth: Shopify vs Magento

Magento is highly scalable. You can customize a store in Magento to be highly flexible for your increasing demands. The online store will be able to handle more traffic and function without a glitch.

Though you can do the same with Shopify, you will have to upgrade to a suitable plan for doing so. Not only will it cost more, but the transaction fee will also be huge. So, it might not be your best option if you are an enterprise with huge daily transactions.

Winner: Magento

Apps and Extensions: Shopify vs. Magento

Shopify has over 1,200 free and premium apps for shipping, email marketing, social media promotion, and more. The apps are very secure and can be easily integrated into your store.

As for Magento, you can choose from 5,000 extensions. About 1,970 of these extensions are free, the other 10% cost approximately $30, and the rest can go up to $2,000. However, integrating Magento extensions isn’t as easy as installing Shopify apps.

You will need technical expertise for the integration. Besides, you also have to be careful choosing the extensions as some of those may not be updated regularly or have security issues.

Winner: Shopify if you look for ease and more refined apps, Magento if you have experts to handle the integration and customization.

Search Engine Optimization (SEO): Shopify vs Magento

Magento comes with plenty of in-built SEO features and guides to help you get started. It helps you add/edit metadata, add image alt tags, and change URLs as needed. You can further improve your store’s SEO with integration.

In terms of SEO, Shopify majorly depends on its apps. If you want to do more than add image alt tags and edit page titles, you will have to search for suitable SEO apps from the app store.

SEO compatibility is one of the many reasons many businesses migrate from Shopify to Magento.

Dropshipping: Shopify vs Magento

With the help of the Dropship extension in Magneto 2, you can easily connect with a supplier for dropshipping. You can do it from the Admin panel of the Order Management tab itself. So, you don’t need any 3rd party tools for this.

In Shopify, you can integrate Oberlo to easily find products from a wide range of suppliers and dropship. There are plenty of apps like Spocket, Trendsi Fashion Dropshipping, AO- AliExpress Dropshipping, and AutoDS All-in-One Dropshipping that support your Shopify dropshipping venture.

Winner: Both Shopify and Magento provide seamless options for drop shipping.

Bottom Line

Both Magento and Shopify are leading eCommerce platforms available today. They come with comprehensive features, themes, and tools to help with development. While Shopify is a more easy-to-use option, Magento requires more technical expertise.

Besides, Shopify is apt for small to medium-scale businesses that handle a limited number of transactions each day. If you have a bigger target audience to appease, Magento might be the better option.

It gives you tremendous customization capabilities and you can scale up your store without switching to a different plan. Businesses also have the Magento Shopify integration option as they can integrate both their stores and sync products, orders, etc. for seamless management.

In a nutshell, your target audience and requirements will help you decide the best among the two! So in the end, no matter what you choose, we are here to help you with the technical aspects.

Being a Magento Bronze partner and having worked on Shopify plus projects, we have experience with both technologies. So, regardless of your choice, we can help you build a profitable eCommerce store.

You can also check our Magento to Shopify migration checklist if you want to migrate or seek help from our developers.

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