Shopping Cart Abandonment is a phenomenon when your customers add products to their cart but leave the site before the purchase is completed. There are various reasons why shoppers would so. Some treat shopping carts simply as a wishlist and add products to revisit them later. Some even add products in the cart simply to…
No matter how small or large an organization is, it needs a CRM (Customer Relationship Management) system or software. Every organization needs to manage their contacts & keep the track of interactions with them. And a CRM system is really good at capturing customer data and making it accessible to every concerned stakeholder in the…
Customer Relationship Management (CRM) is a business process of understanding, collecting and controlling all customer data in a business setup. The aim of CRM is to communicate effectively with customers and improve customer relationships as well as the internal reporting abilities of a company. CRM consultants are technical experts. But at the same time they…
In contrast to brick and mortar stores ecommerce marketing presents an exclusive set of challenges. Although there are more consumers shopping online, there are even cases where they would prefer to walk into a store and actually see the item personally. This is a major obstacle for ecommerce marketers to jump; they must produce a…
