Marketers bombard us with tons of adverts every day. Whether they are roads, bus stands, washrooms or theatres; every inch of space has some or other kind of advertisement. In fact, we have come to a stage where they no longer overwhelm us. We have a glimpse at them for few seconds and then look away. A similar scenario stands true for online space. Every website you visit, there are pop-ups. And somehow, we always tend to click on “No Thanks”
But look at this from a website owner’s perspective. Isn’t it disappointing to witness visitors leave from your website? Of course, it is! And that is why you need to hire professionals who offer pay per click management services. Remember, if you use PPC adverts strategically and effectively; they are one of the best inbound marketing tactics.
Through this blog, we will provide you with some tips to create PPC adverts that will get you clicks. So, here we go:
1. Make a Sales Copy That Rocks
This is the first thing that any company offering PPC services does. You need to create an impeccable sales copy. When you write an ad copy, ask yourself a question that your customers would. “Why should I buy from you?” After you can answer this question with an understanding of your audience, you would be able to reach them in the right way.
Now, about creating a good ad copy. Let us say you write a sales copy of 95 characters. You can write 25-character headline and two description lines of 35 characters. Also, your sales copy should have the following aspects:
a) Display the price
When the online shoppers start searching for products or services online, they usually have a price range in mind. So, create an advert that displays the price. By doing so, you will attract genuine buyers. Add the price – whether with or without discount in the add. However, make sure you do not make it too flashy as it might come across as desperate.
b) Use Call-to-Action
Although very much in trend, call-to-action is a perfect way to tell your clients what they should do. Use call-to-action with statements like “You’re just a click away to the most rejuvenating Spa!” or “Save on your favorite perfume today!” By doing so, you will be able to lead your visitors to click on your advert.
c) Give Them the Assurance
No visitor should feel like they are getting into a risky business by shopping from you. If your customer is buying from you for the first time, you need to build the trust for your brand and give them the assurance that they are dealing with a trustworthy company. You can provide them with special shipping deals and free return policies so that they buy from you in a stress-free way.
d) Have It, Flaunt It
Unless you tell your customers about your products and their benefits, they are not going to know about it. So, if your product has new features, make sure you write a crisp and short description about them in the advert. If you approach a good digital marketing company having quality writers, they would be able to provide a good description of your products and their features.
2. Track the Journey of Visitors
PPC marketing involves experimentation at a lot of stages. You need to use different keywords and budgets to find out which approach works the best for you. Also, remember that your goal is not just to attract visitors and clicks. They should also buy from you and make inquiries for your products.
During your PPC journey, you will get to know about words that are worth a lot of fee but futile when it comes to boosting your sales. Avoid using such keywords. Tools like Google Analytics of great help when you want to track the journey of your customers. So, make the most out of it!
3. Be Competitive with Prices
Speak with any company that offers expert SEO services and they will ask you to be competitive with your prices. When customers buy from you, they make price comparison with other companies. If they figure out that your prices too low as compared to your competitors, they will not buy from you. Probably, they would consider your products and services to be of mediocre quality.
Your prices should not be too high or low but just within the right range. Also, the price should be such that it does not lower the value of your brand. Because, if you do not value it, nobody else will!
4. Make Buyers Feel Special
You must have heard people narrating things like “I spent a huge sum of money buying this but I do not regret it at all!” Why do you think they would say such a thing? Well, this is because they think they found the best deal online. So, you must make the customers feel like they have struck gold. Even if they have not.
Whenever you put prices on your website, keep the strike throughs and show a huge difference between the past prices and the new ones. It would make the buyers feel like they saved money by buying from you.
PPC marketing is nothing but a combination of conversion friendly design, marketing tactics and good offers. There are several companies that offer PPC Campaign Management services but you need to make sure that you choose a company that offers you with value for money and effective services. You can make small contracts with such firms so that you can stop taking services whenever you feel that their efforts are not effective enough.
We hope the above mentioned PPC tactics will help you to generate good amount of leads. What are your experience with PPC marketing? Does it work for you? Please feel free to share with us.