“Online shopping gives me a reason to live for another 3-5 business days” quotes a commoner. And isn’t it so? We wait for the things we order online like we wait for a present!
It has been predicted that Online Shopping will grow to $370 billion in the year 2017. On the other hand, cart abandonment rates are also on the rise and they are one of the biggest concerns amongst the retailers of today.
The question that troubles most of the retailers today is, “How to keep the visitors keep coming back and ensure that they buy more from my store?” First and foremost, you need to get a conversion optimized and responsive ecommerce store developed. If you are not sure how to do that, you should avail of professional ecommerce development solutions and ensure that your store has been optimized in every possible way.
Once that is done you can adopt some of the strategies we have listed below to get more customer and to ensure they keep coming back for more.
The charisma of content
Selling quality products on your store is of utmost importance. However, using the words that enchant the customers can also turn things around for you. Words like ‘discounts’, ‘deals’, ‘latest offers’ etc have the potential to attract a large amount of customer base. Regular buyers of your store are always on the lookout for good deals. Hence, words like these will definitely lead them to indulge into some shopping.
Acquaint yourself with your customers
The technologically advanced online stores of today enable the owners to know about the background, likes and dislikes of the visitors. This can work in your favour as you can strike up a conversation and have an online chat with your customers about their preferences. By doing so, your customers will feel important and will choose to buy from you instead of finding other options.
Surprise them with goodies
Loyalty programs are very much a part of popular online stores of today. And the customers love to get goodies in return of prolonged shopping indulgence! Try to occasionally surprise them with a thank you card, birthday discount, a box of chocolates or free deals and you will definitely see a difference in their shopping behaviour.
Establish the old bond
Retailers are more interested in the current client base and prefer to sell products to them. But they often forget that “Once a customer, always a customer”. Getting back to the old clients and retargeting them can drive your sales up to a great extent. Try getting back to them by sending holiday wishes or just send an email saying that they are still valued. It’s a good way to win their hearts. And they will come back for sure.
Enhance the functionality and speed
Not a lot of thought goes into clicking the “Add to Cart” button. What matters is that the things added to cart are bought too! A lot of cart abandonments take place due to prolonged buying procedures, low speed and complicated functionalities of the website. So it is advisable to streamline the buying process and make it simple. Shorten the buffering time as much as possible.
Add new products
Your loyal customers are always in the habit of visiting and revisiting your store. Why not give them something new to buy every time they visit your website? It is a good idea to come with a new range of products at regular intervals. By doing so, you will add value to your store and your forum will also get promoted to others through your existing client base.
Make it interactive
People love interactive websites. It gives them a feeling that they are being conversed with and their requirements are being cared for. An interactive store will give a feeling of being inside a traditional brick and mortar store and guided to make the best buy. Having a chatbox or a virtual assistant can create a good impression of your store. Several websites have come up with chatbots -an automated software that interacts with the customers based on their shopping habits and style of chatting.
When customers like your store, they spend a lot of time browsing through different products. And if they are investing time, efforts and finances on your products, why not give them more reasons to stay? Make sure you apply the 7 powerful strategies mentioned above and you will make great revenues for your business.
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